| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Health Care Marketing | SKY225 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture presentation-lecture-discussion |
| Course Coordinator | Doç. Dr. Yusuf ÖCEL |
| Instructor(s) | Doç. Dr. Yusuf ÖCEL (Güz) |
| Goals | To students; To be able to determine the marketing principles, market segmentation, marketing mix elements that adopt the social marketing approach in health service providers, to create a marketing mix for the target market, to gain the planning, application and control skills necessary in the customer relationship management and marketing process, the behaviors and decision-making processes of the health institutions consumers. is to teach how to identify. |
| Course Content | An Overview of Marketing, Service Marketing, Development and Healthcare Sector, Definition of Customer and Consumer Behavior in Healthcare Institutions-I, Definition of Customer and Consumer Behavior in Healthcare Institutions-II, Marketing Information System and Marketing Research in Healthcare Institutions, Market Segmentation in Healthcare Institutions, Target Market Selection, Product and Product Development in Health Institutions, Price and Pricing Strategies in Health Institutions, Promotion and Promotion Strategies in Health Institutions, Distribution and Distribution Channels in Health Institutions, Process in Health Institutions, physical evidence and human |
| # | Öğrenme Kazanımı |
| 1 | To learn the applicability of marketing principles in health institutions theoretically. |
| 2 | To be able to follow and contribute to the literature about marketing in health institutions. |
| 3 | To be able to have managerial level knowledge with customer-oriented and social marketing understanding in health institutions. |
| 4 | Ability to conduct research and study independently and as a group. |
| 5 | To be able to express ideas and research results about marketing in health institutions orally and in writing. |
| 6 | Assuming professional responsibility and behaving ethically in health institutions |
| 7 | To be able to determine strategies in the constantly changing and developing health service sector. |
| 8 | Being sensitive to new approaches in health institutions. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction of the course, basic concepts of marketing | Presentation (Preparation) Interview Class Hours Preparation, After Class Study Research |
| 2. Week | Marketing Overview | Research Presentation (Preparation) Interview Preparation, After Class Study Class Hours |
| 3. Week | Service Marketing, Development and the Healthcare Industry | Interview Presentation (Preparation) Research Preparation, After Class Study Class Hours |
| 4. Week | Definition of Customer and Consumer Behaviors in Health Institutions-1 | Class Hours Research Interview Presentation (Preparation) Preparation, After Class Study |
| 5. Week | Definition of Customer and Consumer Behaviors in Health Institutions-2 | Interview Presentation (Preparation) Research Preparation, After Class Study Class Hours |
| 6. Week | Marketing Information System and Marketing Research in Health Institutions | Interview Class Hours Presentation (Preparation) Preparation, After Class Study Research |
| 7. Week | Market Segmentation in Health Institutions, Target Market Selection | Research Presentation (Preparation) Interview Preparation, After Class Study Class Hours |
| 8. Week | Topic repetition | Research Preparation, After Class Study |
| 9. Week | Product and Product Development in Health Institutions | Interview Presentation (Preparation) Preparation, After Class Study Class Hours Research |
| 10. Week | Price and Pricing Strategies in Health Institutions | Interview Research Presentation (Preparation) Preparation, After Class Study Class Hours |
| 11. Week | Promotion and Promotion Strategies in Health Institutions | Presentation (Preparation) Class Hours Preparation, After Class Study Research Interview |
| 12. Week | Distribution and Distribution Channels in Health Institutions | Presentation (Preparation) Interview Preparation, After Class Study Research Class Hours |
| 13. Week | Process, physical evidence and human in health institutions | Interview Presentation (Preparation) Research Class Hours Preparation, After Class Study |
| 14. Week | General evaluation | Interview Preparation, After Class Study Research Presentation (Preparation) Class Hours |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Health management information related to the field of theoretical and practice and practice to have. | ✔ | |||||
| 2 | Health organizations, administrative, financial, legal, technical and medical functioning understand, analyze and gain knowledge and skills to direct. | ✔ | |||||
| 3 | Managing information systems in health care management and have the skills and knowledge to use effectively. | ✔ | |||||
| 4 | National and international health policy, health systems have knowledge about the structure and properties | ✔ | |||||
| 5 | Quantitative and qualitative analysis in health care management do not have the knowledge and ability and application. | ✔ | |||||
| 6 | Health problems that arise in the process of management in the critical and innovative thinking, decision making and problem solving, have the ability to use scientific methods and techniques. | ✔ | |||||
| 7 | Health management areas and countries to follow the changes in the health care system have the ability to produce specific solutions. | ✔ | |||||
| 8 | Ability to communicate effectively and to have the ability to conduct teamwork. | ✔ | |||||
| 9 | Health management of the area to be aware of social and ethical responsibility and ethical behavior according to the principles gain | ✔ | |||||
| 10 | Professional terminology in the field of health management and have knowledge of foreign languages. | ✔ | |||||
| 11 | To continuously improve their professional knowledge and skills, to be open to innovation and lifelong learning. | ✔ | |||||
| 12 | Acquire the basic skills of health promotion programs and ensure widespread in society | ✔ | |||||
| 13 | In the context of improving service quality and patient satisfaction, patient complaints process to develop | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | DK8 |
|---|---|---|---|---|---|---|---|---|
| PY1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY9 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY10 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY11 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY12 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY13 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Doç. Dr. Yusuf ÖCEL | N.Ö. İ.Ö. | Vize | 40.00 |
| Doç. Dr. Yusuf ÖCEL | N.Ö. İ.Ö. | Final | 60.00 |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 15 | 1 | 15 |
| Research | 15 | 1 | 15 | |
|
Sınavlar |
Midterm 1 | 1 | 10 | 10 |
| Homework 1 | 1 | 10 | 10 | |
| Final | 1 | 10 | 10 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
