Rapor Tarihi: 11.01.2026 02:19
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Public Relations | CMH2333 | Turkish | Compulsory | 3. Semester | 2 + 0 | 2.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Face to face |
| Course Coordinator | Dr. Öğr. Üyesi Ömer Faruk ÖZGÜR |
| Instructor(s) | Dr. Öğr. Üyesi Ömer Faruk ÖZGÜR (Güz) |
| Goals | To give the necessary theoretical information for strategic public relations management |
| Course Content | Based on the definition of the strategy, determining and implementing the right strategy in public relations, making management and employees a part of the strategy. |
| # | Öğrenme Kazanımı |
| 1 | Determining strategy in Public Relations |
| 2 | To be able to analyze the sector and competitors in Public Relations |
| 3 | Reactive public relations and proactive public relations information and preference |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Definition of public relations, historical development, concepts close to public relations | Preparation, After Class Study, Research, Other Activities |
| 2. Week | Reasons that reveal the need for public relations in businesses and the importance of public relations for businesses | Preparation, After Class Study, Research, Other Activities |
| 3. Week | Public relations and communication | Preparation, After Class Study, Research |
| 4. Week | Objectives pursued in public relations | Preparation, After Class Study, Research, Other Activities |
| 5. Week | Basic principles in public relations | Preparation, After Class Study, Research, Other Activities |
| 6. Week | Basic principles in public relations | Preparation, After Class Study, Research, Other Activities |
| 7. Week | Place of public relations in general organization and organization of public relations activities in enterprises | Preparation, After Class Study, Research, Other Activities |
| 8. Week | The place of public relations in the general organization and the organization of public relations activities in businesses | Preparation, After Class Study, Research, Other Activities |
| 9. Week | Public Relations Process | |
| 10. Week | The responsibilities of the public relations manager in businesses, the activities of the public relations department in businesses, the characteristics that should be present in the persons and at work | Preparation, After Class Study, Research |
| 11. Week | Development of public relations program in businesses; Gathering information, Planning, Planning types, Application, Evaluation | Preparation, After Class Study, Research |
| 12. Week | Public relations activities in businesses; Promotion, recognition, lobbying activities | Preparation, After Class Study, Research, Other Activities |
| 13. Week | Communication tools used in public relations activities; Printed, Verbal, Audio-visual tools, Other tools | Preparation, After Class Study, Research, Other Activities |
| 14. Week | Communication tools used in public relations activities; Printed, Verbal, Audio-visual tools, Other tools | Preparation, After Class Study, Research, Other Activities |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 3 | To be open to communication with friends, superiors and the people and groups that they serve in practical studies related to the field and gain organizational learning ability. | ✔ | |||||
| 6 | To have effective communication skills and to have a level of foreign language ability to follow innovations in the field. | ✔ | |||||
| 7 | Awareness of the necessity of lifelong learning; to monitor devjavascript:void(0)elopments in information and communication technologies, to use office software and to constantly renew themselves. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY3 | 3 | 3 | 3 |
| PY6 | 3 | 3 | 3 |
| PY7 | 3 | 3 | 3 |
| Ders Kitabı veya Notu | |
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Ömer Faruk ÖZGÜR | Vize | 40.00 | |
| Dr. Öğr. Üyesi Ömer Faruk ÖZGÜR | Final | 60.00 | |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 2 | 28 |
|
Ders Dışı |
Preparation, After Class Study | 1 | 10 | 10 |
| Research | 1 | 10 | 10 | |
|
Sınavlar |
Midterm 1 | 1 | 19.5 | 19.5 |
| Homework 1 | 1 | 40 | 40 | |
| Final | 1 | 20 | 20 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
