Rapor Tarihi: 14.01.2026 22:47
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Principles | CMH1312 | Turkish | Compulsory | 2. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Face-to-face |
| Course Coordinator | Öğr. Gör. Erdem AKDEMİR |
| Instructor(s) | |
| Goals | The aim of this course is to be able to compose the modern marketing mission, to identify the target market and to understand the way to be followed in product development, marketing research and international marketing. |
| Course Content | This course covers the basic concepts of marketing principles and modern marketing practices. |
| # | Öğrenme Kazanımı |
| 1 | To be able to understand the basic concepts of marketing and major theories |
| 2 | Explains the marketing subject, its scope and features. Explains main distribution channels alternatives and distribution policies. |
| 3 | It explains pricing methods in practice and new product pricing strategies. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Definition of marketing-Marketing Actions | Preparation, After Class Study |
| 2. Week | Concept of marketing blur-Concept of marketing management-Environmental conditions of marketing | Preparation, After Class Study, Research |
| 3. Week | Market Types-Market Segmentation-Consumers' Purchasing Behaviors | Preparation, After Class Study, Research |
| 4. Week | Market Types-Market Segmentation-Consumers' Purchasing Behaviors | Preparation, After Class Study, Research |
| 5. Week | Target Market Selection | Preparation, After Class Study, Research |
| 6. Week | Product Concept -Marine Bream concept -The concept of new goods -Fashion -Mean of life process concept | Preparation, After Class Study, Research |
| 7. Week | Decisions to be taken after the new goods are poured -Material qualifications | Preparation, After Class Study, Research |
| 8. Week | The concept of distribution channels -Organization of marketing channels Types of distribution channels | Preparation, After Class Study, Research |
| 9. Week | Midterm | |
| 10. Week | Actions on distribution channels -Toptancılık -Retail | Preparation, After Class Study, Research |
| 11. Week | Choosing the distribution channel | Preparation, After Class Study, Research |
| 12. Week | Precaution of Price-Pricing Methods | Preparation, After Class Study, Research |
| 13. Week | Price Policies-Pricing process | Preparation, After Class Study, Research |
| 14. Week | The concept of sales efforts Types of sales efforts Communication theory and marketing | Preparation, After Class Study, Research |
| 15. Week | Final exam |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Having sufficient infrastructure in communication, public relations, law, marketing, management and other issues required by the field; To use theoretical and practical knowledge in these areas. | ✔ | |||||
| 2 | To be able to interpret and evaluate data, to identify and analyze data using basic knowledge and skills acquired in the field, and to be able to develop evidence-based solutions. | ✔ | |||||
| 4 | To have feasibility study related to the field and to have the knowledge and skills to implement the project. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY1 | 5 | 5 | 5 |
| PY2 | 3 | 3 | 3 |
| PY4 | 3 | 3 | 3 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 8 | 3 | 24 |
| Research | 5 | 2.5 | 12.5 | |
|
Sınavlar |
Midterm 1 | 1 | 10 | 10 |
| Homework 1 | 2 | 10 | 20 | |
| Homework 2 | 1 | 4 | 4 | |
| Final | 1 | 15 | 15 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
