Education Information System

Course Title	Code	Semester	L+U Hour	Credits	ECTS
Public Relations	CMH2333	3. Semester	2 + 0	2.0	5.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Associate
Course Type
Mode of delivery	Face to face
Course Coordinator	Assist. Prof. Dr. Ömer Faruk ÖZGÜR
Instructor(s)	Ömer Faruk ÖZGÜR
Assistants
Goals	To give the necessary theoretical information for strategic public relations management
Course Content	Based on the definition of the strategy, determining and implementing the right strategy in public relations, making management and employees a part of the strategy.
Learning Outcomes	- Determining strategy in Public Relations - To be able to analyze the sector and competitors in Public Relations - Reactive public relations and proactive public relations information and preference

Week	Topics	Learning Methods
1. Week	Definition of public relations, historical development, concepts close to public relations	Preparation, After Class Study Other Activities Research Course Hours
2. Week	Reasons that reveal the need for public relations in businesses and the importance of public relations for businesses	Other Activities Course Hours Preparation, After Class Study Research
3. Week	Public relations and communication	Course Hours Preparation, After Class Study Research
4. Week	Objectives pursued in public relations	Course Hours Research Other Activities Preparation, After Class Study
5. Week	Basic principles in public relations	Course Hours Preparation, After Class Study Research Other Activities
6. Week	Basic principles in public relations	Course Hours Other Activities Research Preparation, After Class Study
7. Week	Place of public relations in general organization and organization of public relations activities in enterprises	Course Hours Preparation, After Class Study Research Other Activities
8. Week	The place of public relations in the general organization and the organization of public relations activities in businesses	Preparation, After Class Study Research Other Activities Course Hours
9. Week	Public Relations Process	Course Hours
10. Week	The responsibilities of the public relations manager in businesses, the activities of the public relations department in businesses, the characteristics that should be present in the persons and at work	Research Preparation, After Class Study Course Hours
11. Week	Development of public relations program in businesses; Gathering information, Planning, Planning types, Application, Evaluation	Course Hours Preparation, After Class Study Research
12. Week	Public relations activities in businesses; Promotion, recognition, lobbying activities	Preparation, After Class Study Course Hours Research Other Activities
13. Week	Communication tools used in public relations activities; Printed, Verbal, Audio-visual tools, Other tools	Course Hours Preparation, After Class Study Research Other Activities
14. Week	Communication tools used in public relations activities; Printed, Verbal, Audio-visual tools, Other tools	Course Hours Preparation, After Class Study Research Other Activities

SABUNCUOĞLU ZEYYAT Public Relations in Business, 2004 Aktuel

Public Relations (Anadolu University Book) 2013

Public Relations (Anadolu University Book) 2013

SABUNCUOĞLU ZEYYAT Public Relations in Business, 2004 Aktuel

Text	Halkla İlişkiler Kitabı (Anadolu Üniversitesi)

Program Requirements	Contribution Level	DK1	DK2	DK3	Measurement Method
PY3	3	3	3	3	40,60
PY6	3	3	3	3	40,60
PY7	3	3	3	3	40,60

*DK = Course's Contrubution.

	0	1	2	3	4	5
Course's Level of contribution	None	Very Low	Low	Fair	High	Very High
Method of assessment/evaluation		Written exam	Oral Exams	Assignment/Project	Laboratory work	Presentation/Seminar

Event	Quantity	Duration (Hour)	Total Workload (Hour)
Course Hours	14	2	28
Preparation, After Class Study	1	10	10
Research	1	10	10
Midterm 1	1	19.5	19.5
Homework 1	1	40	40
Final	1	20	20
Total Workload			127.5
ECTS Credit of the Course			25.5 5.0