| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Marketing Principles | CMH1312 | 2. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face-to-face |
| Course Coordinator |
Lect. Erdem AKDEMİR |
| Instructor(s) |
Erdem AKDEMİR |
| Assistants | |
| Goals | The aim of this course is to be able to compose the modern marketing mission, to identify the target market and to understand the way to be followed in product development, marketing research and international marketing. |
| Course Content | This course covers the basic concepts of marketing principles and modern marketing practices. |
| Learning Outcomes |
- To be able to understand the basic concepts of marketing and major theories - Explains the marketing subject, its scope and features. Explains main distribution channels alternatives and distribution policies. - It explains pricing methods in practice and new product pricing strategies. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Definition of marketing-Marketing Actions | Preparation, After Class Study Course Hours |
| 2. Week | Concept of marketing blur-Concept of marketing management-Environmental conditions of marketing | Course Hours Preparation, After Class Study Research |
| 3. Week | Market Types-Market Segmentation-Consumers' Purchasing Behaviors | Preparation, After Class Study Research Course Hours |
| 4. Week | Market Types-Market Segmentation-Consumers' Purchasing Behaviors | Research Preparation, After Class Study Course Hours |
| 5. Week | Target Market Selection | Research Course Hours Preparation, After Class Study |
| 6. Week | Product Concept -Marine Bream concept -The concept of new goods -Fashion -Mean of life process concept | Preparation, After Class Study Research Course Hours |
| 7. Week | Decisions to be taken after the new goods are poured -Material qualifications | Research Preparation, After Class Study Course Hours |
| 8. Week | The concept of distribution channels -Organization of marketing channels Types of distribution channels | Course Hours Research Preparation, After Class Study |
| 9. Week | Midterm | |
| 10. Week | Actions on distribution channels -Toptancılık -Retail | Course Hours Preparation, After Class Study Research |
| 11. Week | Choosing the distribution channel | Course Hours Preparation, After Class Study Research |
| 12. Week | Precaution of Price-Pricing Methods | Course Hours Preparation, After Class Study Research |
| 13. Week | Price Policies-Pricing process | Preparation, After Class Study Research Course Hours |
| 14. Week | The concept of sales efforts Types of sales efforts Communication theory and marketing | Research Preparation, After Class Study Course Hours |
| 15. Week | Final exam |
| İlhan Cemalcılar, Pazarlama, Kavramlar-Kararlar, Beta Basım Yayım Dağıtım, 1996-İstanbul |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | Measurement Method |
|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | - |
| PY2 | 3 | 0 | 0 | 0 | - |
| PY4 | 3 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Preparation, After Class Study | 8 | 3 | 24 |
| Research | 5 | 2.5 | 12.5 |
| Midterm 1 | 1 | 10 | 10 |
| Homework 1 | 2 | 10 | 20 |
| Homework 2 | 1 | 4 | 4 |
| Final | 1 | 15 | 15 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
