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Prerequisite Courses
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Course Level
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Associate
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Mode of delivery
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face to face
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Course Coordinator
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Instructor(s)
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Dr. Öğr. Üyesi MUHAMMET CANER KAYA (Güz)
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Goals
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The aim of this lecture is to give the students necessary information about the marketing which provides feedback for customer’s needs and wants
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Course Content
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• Making student to understand very well importance of marketing
• To make student learn basic concept of marketing
• To give basic information about service marketing
• To teach basic concept about tourism marketing
• To make students learn marketing strategies
• To make students have ability of applying marketing strategies in tourism industry
• To make students understand importance of customer orientation
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