| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Tourism Marketing | TOİ3201 | 3. Semester | 3 + 0 | 3.0 | 3.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face-to-face |
| Course Coordinator |
Lect. Enis HİÇYILMAZ |
| Instructor(s) |
Enis HİÇYILMAZ |
| Assistants | |
| Goals | The aim of this lecture is to give the students necessary information about the marketing which provides feedback for customer’s needs and wants |
| Course Content | • Making student to understand very well importance of marketing • To make student learn basic concept of marketing • To give basic information about service marketing • To teach basic concept about tourism marketing • To make students learn marketing strategies • To make students have ability of applying marketing strategies in tourism industry • To make students understand importance of customer orientation |
| Learning Outcomes |
- Ensuring the internalization of the marketing theme, - Giving basic information about marketing, - Giving basic information about service marketing, - Teaching the basic concepts of tourism marketing, - Learning marketing strategies, - Gaining the ability to apply marketing strategies in the field of tourism. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to marketing and general information about marketing, Historical development process of marketing, Marketing insights. | |
| 2. Week | Introduction and development of tourism marketing, Characteristics and targets of tourism marketing, Structure of tourism market, Purchasing behaviors of tourists. | |
| 3. Week | Market segmentation in tourism businesses, market and marketing strategies. | |
| 4. Week | Tourism marketing mix members, marketing research and strategies. | |
| 5. Week | Touristic product planning and strategies, Touristic product life cycles and strategies. | |
| 6. Week | Pricing decisions in tourism, Pricing methods and strategies. | |
| 7. Week | Distribution channels in tourism and distribution types, Distribution strategies, Concepts of promotion in tourism enterprises, Methods of promotion and strategies. | |
| 8. Week | MIDTERM | |
| 9. Week | Marketing research in tourism, Marketing research processes and methods and marketing research areas. | |
| 10. Week | Strategic planning and management in tourism, Planning methods and processes. | |
| 11. Week | Definition and importance of destination management in tourism, Destination planning and image creation methods. | |
| 12. Week | Marketing audit and performance measurement, Marketing audit functions and types, Performance evaluation methods. | |
| 13. Week | Tourism marketing policies and principles, Purposes, departments and strategies of marketing policies, International tourism marketing policies and strategies for entering the market. | |
| 14. Week | Modern marketing in tourism businesses, Database marketing, Relational marketing, Internet marketing, Homework application and narration. | |
| 15. Week | FINAL EXAM | |
| 16. Week | FINAL EXAM |
| Meydan, Uygur, S., "Turizm Pazarlaması" Nobel Yayın Dağıtım, ANKARA. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | Measurement Method |
|---|---|---|---|---|---|---|---|---|
| PY1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY2 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY7 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY10 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 10 | 10 |
| Homework 1 | 1 | 15 | 15 |
| Final | 1 | 15 | 15 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 82 | ||
| ECTS Credit of the Course | 3.0 | ||
