| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Principles of Marketing | TOİ2161 | 2. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face-to-face |
| Course Coordinator |
Lect. Enis HİÇYILMAZ |
| Instructor(s) |
Enis HİÇYILMAZ |
| Assistants | |
| Goals | Teaching marketing concepts and marketing management marketing in the understanding of the workings of the review is to gain the ability and knowledge. |
| Course Content | Marketing environment: monitoring and evaluation of the external environment, the macro environmental factors, micro-environmental factors. Internal factors affecting marketing business: Marketing non-business resources and facilities, the marketing mix elements. |
| Learning Outcomes |
- To be able to apply marketing approach. - To be able to distinguish between traditional and modern marketing concepts. - To be able to look at business as a whole within marketing understanding. - To be able to comprehend the relation of business functions with marketing. - To be able to plan marketing research. - To do market analysis. - To be able to make strategic evaluations of Strategic Business Units. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Definition of Marketing and Micro and Macro Environmental Factors. | |
| 2. Week | Elements of Marketing Blaming and Marketing Strategies. | |
| 3. Week | Strategic Business Units and Strategic Marketing Planning. | |
| 4. Week | SWOT Analysis and Marketing Planning Steps. | |
| 5. Week | Market Concept and Structure of Industrial and Consumer Markets. | |
| 6. Week | Market Segmentation and Target Market Selection. | |
| 7. Week | Product Concept and Classification. | |
| 8. Week | MIDTERM | |
| 9. Week | Product Life Cycle and Product Development Process. | |
| 10. Week | Product Differentiation Strategies. | |
| 11. Week | Brand, Packaging, Label, Quality. | |
| 12. Week | Price concept, Pricing Policies and Methods. | |
| 13. Week | Distribution Channels and Distribution Policies. | |
| 14. Week | The Concept of Retention and the Elements of Coordination Course Notes. Marketing Research. | |
| 15. Week | FINAL EXAM | |
| 16. Week | FINAL EXAM |
| Yükselen, C., "Pazarlama İlkeler-Yönetim-Örnek Olaylar", Detay Yayıncılık, Ankara. |
| Çağlar, İ., "Pazarlama" Nobel Yayın Dağıtım, Ankara. |
| Ecer, F., Canıtez, M., "Pazarlama ilkeleri Teori ve Yaklaşımlar", Gazi Kitabevi, Ankara. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | Measurement Method |
|---|---|---|---|---|---|---|---|---|---|
| PY1 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY4 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY7 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY10 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY11 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 25 | 25 |
| Final | 1 | 25 | 25 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 92 | ||
| ECTS Credit of the Course | 4.0 | ||
