| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Tourism Marketing | TOİ3201 | 3. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator | |
| Instructor(s) |
MUHAMMET CANER KAYA |
| Assistants | |
| Goals | The aim of this lecture is to give the students necessary information about the marketing which provides feedback for customer’s needs and wants |
| Course Content | • Making student to understand very well importance of marketing • To make student learn basic concept of marketing • To give basic information about service marketing • To teach basic concept about tourism marketing • To make students learn marketing strategies • To make students have ability of applying marketing strategies in tourism industry • To make students understand importance of customer orientation |
| Learning Outcomes |
