| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Principles of Marketing | TOİ2161 | 2. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Assoc. Prof. Dr. Önder KETHÜDA |
| Instructor(s) |
Aslınur KOÇ |
| Assistants | |
| Goals | This course includes marketing activities and how to manage these activities. marketing mix elements and tourism marketing mix elements will be comprehended and information about the implementation of marketing will be gained. |
| Course Content | This course; Within the scope of marketing theory, taking into consideration the historical development processes, it includes basic and updated information about the concepts of marketing in general and the basic principles in the field of application. In this respect, it includes the following basic issues: • To be able to determine the target market • To be able to understanding the process of market segmentation • To be able to learn New product development strategies, • To be able to understand Marketing strategies • To be able to development and management of marketing • To be able to know new product development processes to be followed to comprehend • To be able to know class products, New product development processes to be followed to understand |
| Learning Outcomes |
- Understanding the concept of marketing and learning the basic processes in marketing. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Concept of Marketing and Historical Process |
| Ismet Mucuk, Marketing Principles, Türkmen Bookstore, Istanbul. |
| Program Requirements | Contribution Level | DK1 | Measurement Method |
|---|---|---|---|
| PY4 | 5 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 1 | 100 | 100 |
| Midterm 1 | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Total Workload | 102 | ||
| ECTS Credit of the Course | 4.0 | ||
