In today's market conditions where competition is changing due to the rapid development of technology, businesses have shifted to a number of applications that have a customer-focused approach to adapt to changing conditions and protect their competitive strength. At the beginning of these applications are activities such as public relations and advertising
The aim of public relations and promotion associate degree education is to educate the qualified personnel who have gained managerial skills in this subject and who can respond to the changing market needs both in theory and practice as well as in public relations and managerial activities.
The associate degree program includes courses in business, marketing, behavioral sciences and other social sciences as well as courses in the professional sense such as communication, public relations, advertising, media planning, corporate communication, event management.
In the program training process, it is aimed to make the students have the necessary equipment in the profession by carrying out various studies that will give the students the ability to establish campaigns related to the people, management of activity activities, advertisement campaign and media plan, as well as strategic communication with the target group.
Our program also uses the “3+1 vocational training in the workplace” education model. Under this model, our students complete three semesters of theoretical and practical courses at school, followed by one semester of full-time vocational training at a workplace. This allows students to gain exposure to the business world, develop sector-specific skills, and enhance their post-graduation employment opportunities before graduation.
| No | Program Requirements |
|---|---|
| 1 | Basic concepts and theorıes of communıcatıon can be learn and analyze. |
| 2 | Assimilate the importance of communication in business |
| 3 | The importance of mass media, tools, and methods to use to solve |
| 4 | Strategic communication efforts to assimilate the functioning and tasks |
| 5 | Query and interpret consumer trends and behavior. |
| 6 | Communication, public relations, advertising and promotion of human rights in the legal and ethical values, considering the implement and develop solutions |
| 7 | Media, the relationship between public relations and advertising plan, and implement projects for |
| 8 | Public Relations believes in the Law of Universal Ethics professional ethics, values and faithful representation of professionals aware of the concept of social responsibility in the corporate managers wish is to pursue directing campaigns in support of this concept, a joint work with non-governmental organizations |
| 9 | The exercise of the profession of public relations and professional development necessary to use foreign terms and expressions level of professional and general knowledge of English to be able to follow |
| 10 | Be knowledgeable about and sensitive to Atatürk's principles and history of revolutıons |
| 11 | Have basic knowledge of the basic concepts of law and mass communication law and the exercise of the profession to be faithful to these rules |
| 12 | State to be dominated by the rules of the protocol and the social protocol and protocol duties to represent the organization and the manager to perform complete and accurate |
| 13 | Promotional film for printed materials such as posters and brochures computing and graphics - technical and practical knowledge in the fields of design to implement |
| 14 | To know the structure and rules of the Turkish language, Turkish, smooth and effective use |
