In today's market conditions where competition is changing due to the rapid development of technology, businesses have shifted to a number of applications that have a customer-focused approach to adapt to changing conditions and protect their competitive strength. At the beginning of these applications are activities such as public relations and advertising
The aim of public relations and promotion associate degree education is to educate the qualified personnel who have gained managerial skills in this subject and who can respond to the changing market needs both in theory and practice as well as in public relations and managerial activities.
The associate degree program includes courses in business, marketing, behavioral sciences and other social sciences as well as courses in the professional sense such as communication, public relations, advertising, media planning, corporate communication, event management.
In the program training process, it is aimed to make the students have the necessary equipment in the profession by carrying out various studies that will give the students the ability to establish campaigns related to the people, management of activity activities, advertisement campaign and media plan, as well as strategic communication with the target group .
The mission of Public Relations and Publicity; focusing on the existing issues in the field, providing solutions in accordance with the changing needs following the developments, acting with academic thought, providing education and teaching basis and scientific research opportunities and guiding the development.
To meet the needs of the information society, to act with the philosophy of continuous improvement and to apply the right education policies.
Students who successfully complete the programme will be awarded an Associate Degree in Public Relations and Publicity.
[] Earned Level of Qualification
It is a program that provides associate degree education.
[] Admission Requirements
The admissions of students to the programs are made according to the Student Selection and Placement Center (OSYM – University entrance exam) within the framework set by the regulations of Higher Education Council (HEC). After students inform the Student Selection and Placement Center about what programs they want to study at, students are placed in the related programs according to their scores they got from the exam. Graduates of related vocational high schools can enroll in the department within the framework set by the regulations of Higher Education Council (HEC).
Foreign students are admitted to the related programs with the scores of internationally acceptable exams such as SAT, ACT or are admitted to the related programs with their high school graduation grades (Undergraduate and Graduate Programs for Foreign Students Admission Guidelines).
The admission of students of General Academic Exchange Protocol to the related programs are done within the framework of the bilateral agreements (ERASMUS, FARABI, etc) signed between Duzce University and the partner universities. Guest students may enroll into the courses in this program, if the related academic unit approves. Sufficient language knowledge is required to monitor the program.
[] Course's Contrubution To Program
To complete the available courses in the program (a total of 120 ECTS) successfully, the students have to get at least 50 points out of 100 and required to achieve 2.00 on a 4.00 weighted grade point average. To graduate from the programs students should get at least DD in all of the courses provided.Students are also required to complete the compulsory practice in the specified time.
[] Recognition of Prior Learning
Students enrolled in DU might be exempted from certain courses within the framework of certain regulations. A student can be exempted from a certain course provided related course content previously received from another institution complies with that of DU, which is subject to approval and verification by the Board of faculty/graduate school/school.
Recognition of Education Abroad
DU recognises academic terms and courses studied by a student that has been involved in an exchange programme for one or two terms at the universities with which a partnership was established.
Students that are selected to avail themselves of Student Mobility for Studies under ERASMUS are obliged to draw up an education agreement with relevant ERASMUS Unit Coordination prior to the mobility term. The education agreement demonstrates the courses to be studied at the partner university the student intends to go, as well as appropriate ECTS credits.
In addition to this, students shall be asked to issue a Recognition Sheet, which refers to the equivalent of foreign courses in DU, so that the credit transfer is planned and approved.
At the end of the exchange term, the courses studied abroad are recorded and demonstrated in the transcript, together with the original course codes and names and ECTS credits. Pursuant to ERASMUS Programme and Collaboration Agreements concluded thereunto, official transcripts will quote, an abbreviation signal of ET, European Transfer, for the courses studied abroad.
[] Description of Program
Düzce University Gölyaka Vocational School Public Relations and Promotion Program aim; is to educate qualified individuals who are qualified in the light of scientific methods, able to bear responsibility, able to easily produce solutions to problems, have full business ethics, are open to change and development, and are in need of industry and society.
No |
Program Requirements |
1 |
Basic concepts and theorıes of communıcatıon can be learn and analyze. |
2 |
Assimilate the importance of communication in business |
3 |
The importance of mass media, tools, and methods to use to solve |
4 |
Strategic communication efforts to assimilate the functioning and tasks |
5 |
Query and interpret consumer trends and behavior. |
6 |
Communication, public relations, advertising and promotion of human rights in the legal and ethical values, considering the implement and develop solutions |
7 |
Media, the relationship between public relations and advertising plan, and implement projects for |
8 |
Public Relations believes in the Law of Universal Ethics professional ethics, values and faithful representation of professionals aware of the concept of social responsibility in the corporate managers wish is to pursue directing campaigns in support of this concept, a joint work with non-governmental organizations |
9 |
The exercise of the profession of public relations and professional development necessary to use foreign terms and expressions level of professional and general knowledge of English to be able to follow |
10 |
Be knowledgeable about and sensitive to Atatürk's principles and history of revolutıons |
11 |
Have basic knowledge of the basic concepts of law and mass communication law and the exercise of the profession to be faithful to these rules |
12 |
State to be dominated by the rules of the protocol and the social protocol and protocol duties to represent the organization and the manager to perform complete and accurate |
13 |
Promotional film for printed materials such as posters and brochures computing and graphics - technical and practical knowledge in the fields of design to implement |
14 |
To know the structure and rules of the Turkish language, Turkish, smooth and effective use |
[] TYYÇ - Based on the Adequacy-Relationship Adequacy of Program
[] Professional Profile of Graduates
Students who have completed associate degree and introductory associate degree education can work in public relations, corporate communication, advertising and marketing communication departments of agencies and organizations operating in various fields, or in advertising and public relations agencies.
[] The Upper Stage of a Transition
Students who graduate from this program may pursue undergraduate programs in accordance with established rules.
The total number of national credits that students have to complete in the Public Relations and Publicity program is 82, 16 of which belong to elective courses. The amount of ECTS credits is determined to be 30 for each semester and total of 120. The duration of the program is 2 years.
The student who has successfully completed all the courses listed in the curriculum and has completed all the activities covered by this Regulation and other applicable legislation. Also, the graduate student must have successfully completed an internship for 30 business days of graduation. The internship has not been credited with the program as it is a prerequisite for graduation.
[] Examinations, Assessment and Grading
For each course, the method of assessment and grading is defined "Course Information Form" in details.
Click for more information about regulations.
[] Graduation Requirements
The total number of national credits that students have to complete in the Public Relations and Publicity program is 82, 16 of which belong to elective courses. The amount of ECTS credits is determined to be 30 for each semester and total of 120. The duration of the program is 2 years.
The student who has successfully completed all the courses listed in the curriculum and has completed all the activities covered by this Regulation and other applicable legislation. Also, the graduate student must have successfully completed an internship for 30 business days of graduation. The internship has not been credited with the program as it is a prerequisite for graduation.
[] Director and Deputy Directors
Director
Lect. Mehmet Ali BAYHAN
E-Mail:mehmetalibayhan@duzce.edu.tr
Assist. Prof. Dr. Esra KORKMAZ
E-Mail:esrakorkmaz
Lect. Mete Han ÜNER
E-Mail:metehanuner@duzce.edu.tr
Lect. Turgay YAVAŞ
E-Mail:turgayyavas@duzce.edu.tr
-
Head of Department
Lect. Turgay YAVAŞ
turgayyavas@duzce.edu.tr
-
Faculty Member
Prof. Dr. Yeliz BAŞ
yelizbas@duzce.edu.tr
-
Lecturer
Lect. Semih BAKLAN
semihbaklan@duzce.edu.tr
-
Lecturer
Lect. Nurgül SOYDAŞ
nurgulsoydas@duzce.edu.tr
-
Lecturer
Lect. Turgay YAVAŞ
turgayyavas@duzce.edu.tr
-
Lecturer
Lect. Mehmet Ali BAYHAN
mehmetalibayhan@duzce.edu.tr