Rapor Tarihi: 27.03.2026 01:32
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | SYO 232 | Turkish | Compulsory | 4. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Face to face |
| Course Coordinator | |
| Instructor(s) | Dr. Öğr. Üyesi Ömer SİVRİKAYA (Bahar) |
| Goals | The aim of this course is to provide students with a comprehensive understanding of the multidimensional relationship between sport and media by addressing its economic, cultural, technological, and ethical dimensions. Within this framework, the course aims to equip students with the ability to analyze the operational structures of media institutions, the processes of sports content production, and the ongoing digital transformation driven by new media technologies. Students are also expected to critically evaluate contemporary trends in sports communication and media practices. Furthermore, the course examines the role of sports media in shaping public opinion, sports marketing, advertising, corporate image, and social media engagement. Recent studies highlight that digitalization has significantly expanded the global reach of sports media, making it a key driver in the economic growth of the sports industry. |
| Course Content | This course provides a comprehensive framework ranging from fundamental concepts of sports media to its applications at both national and global levels. The course content includes: Concepts, structure, and functions of media and sports media Historical development of sports media Media law and ethical principles Media literacy and content production processes Professional competencies in sports media Structure of sports media in Turkey and worldwide Sports marketing and advertising relationships Sports broadcasting and media technologies Interaction between sports and social media Corporate image and public relations in sports media Career opportunities in the media sector The course integrates theoretical knowledge with practice, aiming to develop students’ abilities to analyze sports media content, critically evaluate media practices, and understand the dynamics of the sports media industry. |
| # | Öğrenme Kazanımı |
| 1 | Explain the fundamental concepts, structure, and functions of media and sports media. |
| 2 | Analyze the historical development and contemporary transformation of sports media, particularly in relation to digitalization and social media. |
| 3 | Evaluate media law and ethical principles within the context of sports media practices. |
| 4 | Explain and interpret content production processes and professional roles in sports media. |
| 5 | Analyze the relationship between sports media, marketing, advertising, and broadcasting activities. |
| 6 | Critically evaluate the role of sports media in shaping public opinion, corporate image, and communication processes. |
| 7 | Recognize career opportunities in the field of sports media and develop awareness of professional competencies. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Press media and sports | Presentation (Preparation) |
| 2. Week | History of the media | Presentation (Preparation) |
| 3. Week | Media legislation and ethical values | Presentation (Preparation) |
| 4. Week | Media literacy and content creation | Presentation (Preparation) |
| 5. Week | Sports media employee's ideal characteristics | Presentation (Preparation) |
| 6. Week | Sports media in the world | Presentation (Preparation) |
| 7. Week | Sports media in Turkey | Presentation (Preparation) |
| 8. Week | Sports marketing in the media | Presentation (Preparation) |
| 9. Week | Sports advertising relations | Presentation (Preparation) |
| 10. Week | Sports publishing | Presentation (Preparation) |
| 11. Week | Sports and social media | Presentation (Preparation) |
| 12. Week | Corporate image in sports media | Presentation (Preparation) |
| 13. Week | Public relations in sports media | Presentation (Preparation) |
| 14. Week | Job opportunities in the media sector | Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Develop solutions with the help of principles related to application problems in the field of sports management | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 |
|---|---|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm | 1 | 20 | 20 |
| Homework | 1 | 10 | 10 | |
| Homework Preparation | 1 | 10 | 10 | |
| Final | 1 | 20 | 20 | |
| Classroom Activities | 14 | 3 | 42 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
