Rapor Tarihi: 13.04.2026 06:31
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management in Tourism Companies | TOY401 | Turkish | Compulsory | 7. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | The course is conducted by the lecturer in the form of lectures and discussions. |
| Course Coordinator | Prof. Dr. ERKAN TAŞKIRAN |
| Instructor(s) | |
| Goals | The main purpose of this course is to guide students to have knowledge and competence about strategy science and strategic management processes and applications in tourism enterprises. |
| Course Content | Content for the Strategic Management course |
| # | Öğrenme Kazanımı |
| 1 | Knowledge: To learn about strategic management process in tourism enterprises. |
| 2 | Skill: Use techniques related to strategy development, implementation and control processes. |
| 3 | Competency: To have the necessary knowledge and skills in strategic analysis, planning and thinking needed for a tourism business. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction to Strategic Management Course | |
| 2. Week | Terms and Concepts Related to Strategic Management | |
| 3. Week | Strategic Management Process | |
| 4. Week | Strategic Analysis – External Environment Analysis | |
| 5. Week | Strategic Analysis – Internal Environmental Analysis | |
| 6. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-I | |
| 7. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-II | |
| 8. Week | Mid-term Exam | |
| 9. Week | Strategic Orientation – Mission, Vision and Purpose – Goal Setting | |
| 10. Week | Strategy Creation – Basic and Sub-Strategies | |
| 11. Week | Strategy Creation – Senior Management Strategies | |
| 12. Week | Strategy Creation – Competitive and Functional Strategies | |
| 13. Week | Implementation of Strategies – Business Structures and Systems | |
| 14. Week | Strategic Valuation and Strategic Control |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Comprehensive and systematic knowledge of concepts, theories, principles, and phenomena related to tourism management. | ✔ | |||||
| 2 | The general structure of the tourism sector, it's functioning, and its importance in the development of the country. | ✔ | |||||
| 3 | To have information about the tourist values in the world and in Turkey and to evaluate these values in terms of tourism supply and demand. | ✔ | |||||
| 4 | Knows and applies management theories and practices that can effectively manage tourism businesses (hotel enterprises, travel enterprises, food, and beverage enterprises, etc.). | ✔ | |||||
| 5 | Makes predictions of the sector by following the developments in Turkey and the world economy and tourism. | ✔ | |||||
| 6 | Knows the service delivery processes in tourism enterprises and performs them in a way that ensures guest satisfaction. | ✔ | |||||
| 7 | Demonstrates reading, comprehension, speaking and writing skills in the English language. | ✔ | |||||
| 8 | Demonstrates basic reading, comprehension, speaking and writing skills in a foreign language(s) other than English. | ✔ | |||||
| 9 | Recognizes and understands different cultures; communicates effectively with guests and collaborators and demonstrates presentation skills. | ✔ | |||||
| 10 | Has basic knowledge about the process of conducting research and producing project proposals. | ✔ | |||||
| 11 | With his theoretical and practical experience in his field; has the ability to access information, analyze, synthesize and interpret, and produce solutions to problems. | ✔ | |||||
| 12 | Uses information and communication technologies, software, tools and equipment related to the field and maintains them when necessary. | ✔ | |||||
| 13 | Knows the national and international legal regulations and professional standards related to her field, has professional responsibility and ethical awareness. | ✔ | |||||
| 14 | Continuing personal and professional development with the awareness of lifelong learning; works as a team and independently by taking responsibility. | ✔ | |||||
| 15 | It pays attention to the personal care, hygiene, clothing and appearance required by the tourism sector. | ✔ | |||||
| 16 | One of the United Nations Sustainable Development Goals (UN SDG) [1) poverty, 2) hunger, 3) healthy and quality life, 4) quality education, 5) gender equality, 6) clean water and sanitation, 7) accessible clean energy, 8) decent work and economic growth, 9) industry, innovation and infrastructure, 10) inequality reduction, 11) sustainable cities and communities, 12) responsible consumption and production, 13) climate action, 14) life in water, 15) life on land, 16) peace, justice and strong institutions, 17) joint effort for ends] has an awareness of at least one. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY1 | 3 | 3 | 3 |
| PY2 | 4 | 4 | 4 |
| PY3 | 4 | 4 | 4 |
| PY4 | 4 | 4 | 4 |
| PY5 | 3 | 3 | 3 |
| PY6 | 3 | 3 | 3 |
| PY7 | 3 | 3 | 3 |
| PY8 | 3 | 3 | 3 |
| PY9 | 4 | 4 | 4 |
| PY10 | 4 | 4 | 4 |
| PY11 | 3 | 3 | 3 |
| PY12 | 3 | 3 | 3 |
| PY13 | 4 | 4 | 4 |
| PY14 | 3 | 3 | 3 |
| PY15 | 4 | 4 | 4 |
| PY16 | 4 | 4 | 4 |
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Other Activities | 13 | 6 | 78 |
|
Sınavlar |
Midterm | 1 | 2 | 2 |
| Homework | 1 | 1 | 1 | |
| Final | 1 | 2 | 2 | |
| Practice | 1 | 1 | 1 | |
| Practice End-Of-Term | 1 | 1 | 1 | |
| Classroom Activities | 1 | 0.5 | 0.5 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
