Rapor Tarihi: 13.04.2026 06:31
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing | TOY207 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecturing - Question Answer Technique - Giving Examples |
| Course Coordinator | Doç. Dr. Yıldırım YILDIRIM |
| Instructor(s) | |
| Goals | To give students the ability to interpret the changing and developing events in their environment, to look at them from the point of view of the business and from the point of view of the customer, and to turn this into a competitive advantage |
| Course Content | Defining the concept of demand and need and the concepts of consumer and customer, explaining the difference between them The stages of historical development of marketing Characteristics of marketing problems and trends affecting marketing Marketing environment - macro and micro environment Market segmentation and Target market selection strategies Classification of products and product life cycle New product development process Brand decisions, the brand's benefits to consumers, intermediaries and manufacturers a good brand name features Related concepts with brand (brand value, brand personality, brand identity, generic brand, brand loyalty) Packaging decisions, packaging functions Service marketing and its features Price concept, pricing purposes, pricing targets and strategies The concept of promotion, advertising, personal sales, sales development |
| # | Öğrenme Kazanımı |
| 0 | - At the end of this course, the student realizes the necessity and necessity of marketing in terms of businesses. - Understands the market segmentation process - Understands and learns new product and service development strategies - Learns the development stages and management of marketing - Gain knowledge about the relationship between marketing and environment, marketing information system and consumer behavior - Have an idea about services and comprehend the difference of services from industrial products. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Defining the concept of demand and need and the concepts of consumer and customer, explaining the difference between them | |
| 2. Week | The stages of historical development of marketing | |
| 3. Week | Characteristics of marketing problems and trends affecting marketing | |
| 4. Week | Marketing environment - macro and micro environment | |
| 5. Week | Market segmentation and Target market selection strategies | |
| 6. Week | Classification of products and product life cycle | |
| 7. Week | New product development process | |
| 8. Week | Mid-term | |
| 9. Week | Brand decisions, the brand's benefits to consumers, intermediaries and manufacturers a good brand name features | |
| 10. Week | Related concepts with brand (brand value, brand personality, brand identity, generic brand, brand loyalty) | |
| 11. Week | Packaging decisions, packaging functions | |
| 12. Week | Service marketing and its features | |
| 13. Week | Price concept, pricing purposes, pricing targets and strategies | |
| 14. Week | The concept of promotion, advertising, personal sales, sales development |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Comprehensive and systematic knowledge of concepts, theories, principles, and phenomena related to tourism management. | ✔ | |||||
| 2 | The general structure of the tourism sector, it's functioning, and its importance in the development of the country. | ✔ | |||||
| 3 | To have information about the tourist values in the world and in Turkey and to evaluate these values in terms of tourism supply and demand. | ✔ | |||||
| 4 | Knows and applies management theories and practices that can effectively manage tourism businesses (hotel enterprises, travel enterprises, food, and beverage enterprises, etc.). | ✔ | |||||
| 5 | Makes predictions of the sector by following the developments in Turkey and the world economy and tourism. | ✔ | |||||
| 6 | Knows the service delivery processes in tourism enterprises and performs them in a way that ensures guest satisfaction. | ✔ | |||||
| 7 | Demonstrates reading, comprehension, speaking and writing skills in the English language. | ✔ | |||||
| 8 | Demonstrates basic reading, comprehension, speaking and writing skills in a foreign language(s) other than English. | ✔ | |||||
| 9 | Recognizes and understands different cultures; communicates effectively with guests and collaborators and demonstrates presentation skills. | ✔ | |||||
| 10 | Has basic knowledge about the process of conducting research and producing project proposals. | ✔ | |||||
| 11 | With his theoretical and practical experience in his field; has the ability to access information, analyze, synthesize and interpret, and produce solutions to problems. | ✔ | |||||
| 12 | Uses information and communication technologies, software, tools and equipment related to the field and maintains them when necessary. | ✔ | |||||
| 13 | Knows the national and international legal regulations and professional standards related to her field, has professional responsibility and ethical awareness. | ✔ | |||||
| 14 | Continuing personal and professional development with the awareness of lifelong learning; works as a team and independently by taking responsibility. | ✔ | |||||
| 15 | It pays attention to the personal care, hygiene, clothing and appearance required by the tourism sector. | ✔ | |||||
| Program Requirements | DK1 |
|---|---|
| PY1 | 5 |
| PY2 | 4 |
| PY3 | 4 |
| PY4 | 4 |
| PY5 | 4 |
| PY6 | 5 |
| PY7 | 1 |
| PY8 | 1 |
| PY9 | 4 |
| PY10 | 4 |
| PY11 | 4 |
| PY12 | 5 |
| PY13 | 2 |
| PY14 | 4 |
| PY15 | 4 |
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Other Activities | 14 | 2 | 28 |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Homework | 1 | 3 | 3 | |
| Homework Preparation | 1 | 3 | 3 | |
| Final | 1 | 1 | 1 | |
| Classroom Activities | 12 | 2 | 24 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
