Rapor Tarihi: 11.04.2026 20:44
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Specialization Field Course | LEE 500 | Turkish | Compulsory | 4 + 0 | 0.0 | 10.0 |
| Prerequisite Courses | |
| Course Level | Graduate |
| Mode of delivery | Student interviews, counseling, review and follow-up of process reports, review of the final report. |
| Course Coordinator | Prof. Dr. Yeliz BAŞ, Prof. Dr. Oğuz KARA, Doç. Dr. İREM DÜZDAR |
| Instructor(s) | Doç. Dr. İREM DÜZDAR (Bahar), Doç. Dr. İREM DÜZDAR (Güz), Prof. Dr. Oğuz KARA (Bahar), Prof. Dr. Oğuz KARA (Güz), Prof. Dr. Yeliz BAŞ (Bahar), Prof. Dr. Yeliz BAŞ (Güz) |
| Goals | This course aims to enable students to fulfill the requirements of scientific research methodology related to the thesis topic they have chosen in consultation with their advisor. |
| Course Content | The process involves reviewing the literature related to the thesis topic, classifying relevant publications, critically examining publications, determining research scales, designing the data collection instrument, selecting samples, planning the fieldwork, collecting data, classifying data, analyzing data, evaluating the analysis results, preparing the research report, and finalizing the thesis |
| # | Öğrenme Kazanımı |
| 1 | Ability To Browse Research Related To The Field. |
| 2 | Ability to Critically Review Research Articles |
| 3 | Ability to Develop Fieldwork Planning |
| 4 | Ability to Apply Scientific Research Methods |
| 5 | Veri Analizi ve Değerlendirme Yapabilme |
| 6 | Ability to Prepare Scientific Research Reports |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Content Knowledge Literature Review | Research |
| 2. Week | Content Knowledge Literature Review | Research |
| 3. Week | Content Knowledge Literature Review | Research |
| 4. Week | Review of Literature Critiques | Interview |
| 5. Week | Determining the Scales | Research |
| 6. Week | Determining the Scales | Interview |
| 7. Week | Selecting Samples | Research |
| 8. Week | Designing a Data Collection Tool | Research, Interview, Presentation (Preparation), Preparation, After Class Study |
| 9. Week | Data Collection | Practice |
| 10. Week | Data Collection | Practice |
| 11. Week | Data Collection | Practice |
| 12. Week | Data Analysis | Practice |
| 13. Week | Evaluation of Analysis Results | Research, Fieldwork |
| 14. Week | Preparation of Analysis Reports | Research, Presentation (Preparation), Preparation, After Class Study |
| 15. Week | Finalizing the Thesis | Interview, Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 3 | Changes can be realised to satisfy the objectives of individual customers and corporate customers, | ✔ | |||||
| 6 | Can plan for the effective use and management of digital media tools. | ✔ | |||||
| 11 | Behaviour analysis and analyses can be performed by using data mining and web/mobile based applications. | ✔ | |||||
| 12 | More effective data collection, analysis, evaluation, solution, transformation and satisfaction with real-time and fully personalised marketing applications by adapting machine learning technology | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 |
|---|---|---|---|---|---|---|
| PY3 | 1 | 1 | 1 | 1 | 1 | 1 |
| PY6 | 2 | 2 | 2 | 2 | 2 | 2 |
| PY11 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY12 | 3 | 3 | 3 | 3 | 3 | 3 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 4 | 56 |
|
Ders Dışı |
Preparation, After Class Study | 14 | 5 | 70 |
| Research | 14 | 5 | 70 | |
| Presentation (Preparation) | 14 | 4 | 56 | |
| Fieldwork | 3 | 6 | 18 | |
|
Sınavlar |
Final | 1 | 4 | 4 |
| Total Workload | 274 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 10.0 | ||
