Rapor Tarihi: 11.04.2026 16:35
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Seminar | DEP 504 | Turkish | Compulsory | 0 + 1 | 1.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Graduate |
| Mode of delivery | Research, critical review, presentation, discussion |
| Course Coordinator | Prof. Dr. Yeliz BAŞ |
| Instructor(s) | Prof. Dr. Yeliz BAŞ (Bahar) |
| Goals | The aim of this course is to enable students to conduct literature reviews related to their field of study and to determine thesis research outlines with their advisors. |
| Course Content | Conducting literature reviews in fields related to the discipline, submitting critical review reports, narrowing down the topics, and determining the main theme outline. |
| # | Öğrenme Kazanımı |
| 0 | Ability to Critically Review Research Articles |
| 1 | Ability To Browse Research Related To The Field. |
| 3 | Ability to Develop a Research Model |
| 4 | Ability to Prepare a Research Proposal |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Fields of Scientific Research | Presentation (Preparation) |
| 2. Week | Content Knowledge Literature Review | Research, Practice |
| 3. Week | Content Knowledge Literature Review | Research, Presentation (Preparation) |
| 4. Week | Content Knowledge Literature Review | Research, Presentation (Preparation) |
| 5. Week | Content Knowledge Literature Review | Research, Preparation, After Class Study |
| 6. Week | Content knowledge Literature Review | Research, Preparation, After Class Study |
| 7. Week | Content Knowledge Literature Review | Research, Presentation (Preparation) |
| 8. Week | Content Knowledge Literature Review | |
| 9. Week | Content Knowledge Literature Review | |
| 10. Week | Content Knowledge Literature Review | Research, Preparation, After Class Study |
| 11. Week | Literature Critical Analysis | Research, Preparation, After Class Study |
| 12. Week | Literature Critical Analysis | Research, Presentation (Preparation) |
| 13. Week | Research Model Design | Research, Preparation, After Class Study |
| 14. Week | Research Model Design | Research, Presentation (Preparation) |
| 15. Week | Research Report Presentation | Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The structure of marketing strategies can be changed to create more customer value through effective segmentation, targeting, differentiation and positioning strategies, | ✔ | |||||
| 5 | Effective persuasion methods can be developed within the scope of digital communication theories | ✔ | |||||
| 9 | Digital audience tracking, data collection, identification and classification and persona development | ✔ | |||||
| 11 | Behaviour analysis and analyses can be performed by using data mining and web/mobile based applications. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|---|---|---|---|
| PY1 | 2 | 2 | 2 | 2 |
| PY5 | 5 | 5 | 5 | 5 |
| PY9 | 3 | 3 | 3 | 3 |
| PY11 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 1 | 14 |
|
Ders Dışı |
Preparation, After Class Study | 14 | 3 | 42 |
| Research | 14 | 5 | 70 | |
| Presentation (Preparation) | 14 | 1 | 14 | |
|
Sınavlar |
Classroom Activities | 14 | 1 | 14 |
| Total Workload | 154 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
