Rapor Tarihi: 11.04.2026 04:52
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Corporate Communication | DEP 545 | Turkish | Compulsory | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Graduate |
| Mode of delivery | face to face |
| Course Coordinator | Dr. Öğr. Üyesi Nurgül SOYDAŞ |
| Instructor(s) | Dr. Öğr. Üyesi Nurgül SOYDAŞ (Bahar) |
| Goals | The ultimate goal of corporate communication practices is to strengthen the organization's reputation and establish a relationship based on trust with stakeholders. At the same time, effectively managing crisis situations, increasing brand awareness, and strengthening corporate loyalty are also important goals of this process. In this context, the course aims to present what corporate communication is, corporate structure, brand, crisis process, and effective action from a holistic perspective, analyzing corporate language and management with current examples. |
| Course Content | Fundamental concepts in corporate communication, relationships with similar disciplines, differences, classification of corporate communication, integrated marketing communication, tools and strategies used, corporate branding, corporate identity, corporate image, corporate reputation, corporate belonging, corporate culture, mobbing, media relations, stakeholder relations, crisis communication, corporate social responsibility, application examples |
| # | Öğrenme Kazanımı |
| 1 | Defines corporate communication, Defines the basic concepts related to corporate communication |
| 2 | It will be able to classify corporate communication |
| 3 | It will be able to explain the relationship between corporate communication and the components of corporate brand and corporate identity. |
| 4 | A crisis communication plan can be implemented. |
| 5 | Develops perspectives on corporate communication and social responsibility concepts and resolves media relations. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Basic concepts and definitions | Research, Presentation (Preparation), Practice, Preparation, After Class Study |
| 2. Week | Classification of corporate communication | Research, Presentation (Preparation), Practice |
| 3. Week | management communication, organizational communication, marketing communication | Research, Presentation (Preparation) |
| 4. Week | tools, techniques, and strategies used | Research, Presentation (Preparation), Practice |
| 5. Week | corporate brand | Research, Presentation (Preparation) |
| 6. Week | corporate identity, corporate image | Research, Presentation (Preparation), Practice |
| 7. Week | corporate perception and reputation concept | Research, Interview, Presentation (Preparation), Practice |
| 8. Week | organizational culture | Research, Presentation (Preparation), Practice |
| 9. Week | mobbing | Research, Presentation (Preparation) |
| 10. Week | media relations | Research, Presentation (Preparation), Practice |
| 11. Week | stakeholder communication | Research, Presentation (Preparation) |
| 12. Week | crisis communication | Research, Presentation (Preparation) |
| 13. Week | corporate social responsibility | Research, Interview, Presentation (Preparation), Practice |
| 14. Week | case study | Research, Interview, Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The structure of marketing strategies can be changed to create more customer value through effective segmentation, targeting, differentiation and positioning strategies, | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm | 1 | 3 | 3 |
| Final | 1 | 3 | 3 | |
| Total Workload | 6 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
