Rapor Tarihi: 11.04.2026 02:53
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Persuasion Theories and Rhetoric (Web Case Studies) | DEP 552 | Turkish | Compulsory | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Graduate |
| Mode of delivery | face to face |
| Course Coordinator | Dr. Öğr. Üyesi Nurgül SOYDAŞ |
| Instructor(s) | Dr. Öğr. Üyesi Nurgül SOYDAŞ (Bahar) |
| Goals | The aim of the course is to enable students to learn about the relationship between Persuasion and Rhetoric and how these concepts are used in the effective communication process in politics, policy, democracies, and other regimes, and to facilitate discussions within the framework of Persuasion and Rhetoric concepts. |
| Course Content | The course includes rhetorical analysis and persuasion theories. |
| # | Öğrenme Kazanımı |
| 1 | Understanding communication, persuasion, and rhetoric processes. |
| 2 | learning rhetorical and persuasion processes, being able to analyze texts and discourses. |
| 3 | Understanding the relationship between persuasion and rhetoric. |
| 4 | discovering the uses of rhetoric and persuasion in business life |
| 5 | To be able to conduct in-depth reading on the relationship between rhetoric and persuasion and to gain analytical skills. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | conceptual framework of communication | Research, Presentation (Preparation) |
| 2. Week | communication theories | Research, Presentation (Preparation) |
| 3. Week | communication and persuasion | Research, Presentation (Preparation) |
| 4. Week | communication and rhetoric | Research, Presentation (Preparation) |
| 5. Week | persuasion process in communication theories | Research, Presentation (Preparation), Practice |
| 6. Week | Areas of application for persuasion theories | Research, Presentation (Preparation) |
| 8. Week | case study | Research, Presentation (Preparation), Practice |
| 9. Week | case study | Research, Presentation (Preparation), Practice |
| 10. Week | The uses of rhetoric and rhetorical elements | Research, Practice |
| 11. Week | case study | Research, Presentation (Preparation), Practice |
| 12. Week | case study | Research, Interview, Presentation (Preparation), Practice |
| 13. Week | The use of rhetoric and persuasion in media devices | |
| 14. Week | case study | Research, Interview, Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | The structure of marketing strategies can be changed to create more customer value through effective segmentation, targeting, differentiation and positioning strategies, | ✔ | |||||
| 1 | The structure of marketing strategies can be changed to create more customer value through effective segmentation, targeting, differentiation and positioning strategies, | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm | 1 | 3 | 3 |
| Final | 1 | 3 | 3 | |
| Total Workload | 6 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
