Rapor Tarihi: 11.01.2026 22:07
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing | OEM402 | Turkish | Compulsory | 8. Semester | 2 + 0 | 2.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Face to face |
| Course Coordinator | Prof. Dr. Derya SEVİM KORKUT |
| Instructor(s) | |
| Goals | The aim of this course is to equip students with introductry knowledge marketting and marketting of forest products |
| Course Content | Learn the marketing concept. Marketing sees the historical development. Learn the marketing approach. Marketing environment, consumer behavior and learn effective variables. Understands the industrial market. Learn the concepts of market segmentation and target marketing. Marketing and ethics, strategic marketing concepts sees. The marketing mix (product, price, distribution channels and physical distribution, promotion) and learns to international marketing. |
| # | Öğrenme Kazanımı |
| 1 | Describe marketing, marketing mix and marketing management. |
| 2 | Recognize what environment circumstance is and what they are affected. |
| 3 | Distinguish market types and select the most optimum target market |
| 4 | Learn purchasing behaviors of customer and know and evaluate what customers are affected. |
| 5 | Describe product and product types concept |
| 6 | Recognize product life process, develop new product, place the product and evaluate by classifying products |
| 7 | Recognize and apply disturibution lines types and activities in distribution line. |
| 8 | Recognize price and subjects needed to note in pricing, determined price policies |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Marketing of the subject, scope, development | |
| 2. Week | Marketing environment, the role of strategic planning and marketing | |
| 3. Week | Consumer markets and consumer behavior | |
| 4. Week | Industrial markets | |
| 5. Week | Market segmentation, target market selection and demand forecasts | |
| 6. Week | Product concept | |
| 7. Week | Price Concept | |
| 8. Week | Midterm | |
| 9. Week | The concept of promotion | |
| 10. Week | Personal selling and sales methods | |
| 11. Week | Advertising, sales promotion and publicity | |
| 12. Week | Distribution channels and physical distribution | |
| 13. Week | International marketing concept | |
| 14. Week | Service marketing concept |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To be able to identify the wood species based on the knowledge on wood biology, | ||||||
| 2 | Having knowledge on physical, mechanical and chemical properties of lignocellulosic products, | ||||||
| 3 | Having knowledge on wood product technologies and applying this knowledge to production, | ✔ | |||||
| 4 | Planning and managing the forest products industries taking into regard the environmental, technical and economic issues, | ✔ | |||||
| 5 | To be able to select and propose different forest products for various utilizations, | ✔ | |||||
| 6 | To be able to questioning and researching, including knowledge and experience how to reach information and analytical thinking and ability to design products, | ✔ | |||||
| 7 | To be able participate in a team, being in team works, in need being independent and initiative, | ✔ | |||||
| 8 | Having social and professional ethical values. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | DK8 |
|---|---|---|---|---|---|---|---|---|
| PY1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| PY2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| PY3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY7 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 2 | 28 |
|
Sınavlar |
Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 2 | 8 | 16 | |
| Homework 2 | 2 | 14 | 28 | |
| Final | 1 | 1 | 1 | |
| Classroom Activities | 14 | 2 | 28 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
