Rapor Tarihi: 11.04.2026 07:18
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | ETP2303 | Turkish | Compulsory | 3. Semester | 2 + 1 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | The course is delivered through theoretical lectures supported by practical applications, case analyses, and project-based activities using digital tools. |
| Course Coordinator | Dr. Öğr. Üyesi Günay TEMÜR |
| Instructor(s) | Dr. Öğr. Üyesi Günay TEMÜR (Bahar), Dr. Öğr. Üyesi Günay TEMÜR (Güz) |
| Goals | The aim of this course is to enable students to understand how search engines work, teach SEO techniques to improve website visibility, and develop skills in creating effective content and optimization strategies in digital environments. |
| Course Content | This course covers the structure of search engines, keyword analysis, on-page and off-page SEO techniques, technical SEO, content optimization, backlink strategies, user experience (UX), use of SEO tools, and performance analysis. |
| # | Öğrenme Kazanımı |
| 1 | Explains the working principles of search engines and interprets the fundamental concepts of SEO. |
| 2 | Develops on-page and off-page SEO strategies by performing keyword analysis. |
| 3 | Analyzes website performance using SEO tools and provides improvement recommendations. |
| 4 | Creates SEO-friendly content and evaluates the relationship between user experience and search engine optimization. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction to SEO and how search engines work | Presentation (Preparation), Practice |
| 2. Week | Types of SEO: On-page, Off-page, and technical SEO | Presentation (Preparation), Practice |
| 3. Week | Keyword research and analysis | Presentation (Preparation), Practice |
| 4. Week | On-page SEO: Titles, meta tags, and content structure | Presentation (Preparation), Practice |
| 5. Week | URL structure and site architecture optimization | Presentation (Preparation), Practice |
| 6. Week | Technical SEO: Site speed, mobile compatibility, and indexing | |
| 7. Week | Content optimization and SEO-friendly content creation | Presentation (Preparation), Practice |
| 8. Week | Backlink and off-page SEO strategies | Presentation (Preparation), Practice |
| 9. Week | SEO tools: Google Analytics, Search Console, etc. | Presentation (Preparation), Practice |
| 10. Week | Relationship between user experience (UX) and SEO | Presentation (Preparation), Practice |
| 11. Week | Local SEO and mobile SEO | Presentation (Preparation), Practice |
| 12. Week | SEO performance analysis and reporting | Presentation (Preparation), Practice |
| 13. Week | Current trends and algorithm updates in SEO | Presentation (Preparation), Practice |
| 14. Week | Applied SEO practices and project development | Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Explaining the fundamental concepts of e-commerce, its legal aspects, and security issues; and provides guidance on professional practice principles. | ✔ | |||||
| 2 | They will gain knowledge about occupational health and safety, environmental awareness, and quality processes. | ✔ | |||||
| 3 | Manages the necessary digital marketing tools and methods for e-commerce; keeps up with current developments. | ✔ | |||||
| 4 | He/She effectively uses information technologies and office software related to his/her profession. | ✔ | |||||
| 5 | They possess the ability to collect and analyze market data, and to critically evaluate and solve professional problems. | ✔ | |||||
| 6 | Presents their knowledge and skills effectively through written and oral communication, expressing themselves in corporate language. | ✔ | |||||
| 7 | As a team member, they take responsibility for solving complex problems encountered in industry applications. | ✔ | |||||
| 8 | He/She has awareness of career management and lifelong learning; he/she continues his/her personal development. | ✔ | |||||
| 11 | Manages e-commerce related processes; develops SEO and digital strategies in line with corporate goals. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|---|---|---|---|
| PY1 | 3 | 3 | 3 | 3 |
| PY2 | 1 | 1 | 1 | 1 |
| PY3 | 2 | 3 | 3 | 3 |
| PY4 | 1 | 3 | 3 | 2 |
| PY5 | 1 | 2 | 2 | 3 |
| PY6 | 1 | 2 | 2 | 2 |
| PY7 | 1 | 1 | 1 | 2 |
| PY8 | 2 | 3 | 3 | 3 |
| PY11 | 1 | 2 | 2 | 2 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Günay TEMÜR | Vize | 40.00 | |
| Dr. Öğr. Üyesi Günay TEMÜR | Final | 60.00 | |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 3 | 14 | 42 |
|
Ders Dışı |
Presentation (Preparation) | 2 | 14 | 28 |
| Practice | 1 | 14 | 14 | |
| Other Activities | 1 | 14 | 14 | |
|
Sınavlar |
Midterm | 1 | 3 | 3 |
| Final | 1 | 4 | 4 | |
| Total Workload | 105 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
