Rapor Tarihi: 12.04.2026 05:53
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | ETP1204 | Turkish | Compulsory | 2. Semester | 2 + 0 | 2.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Presentation and Lecture, Case studies, literature review |
| Course Coordinator | Prof. Dr. Yeliz BAŞ |
| Instructor(s) | Prof. Dr. Yeliz BAŞ (Bahar) |
| Goals | The aim of this course is to enable the student to know the consumer according to sector and market characteristics, to understand consumer behaviour models and behaviour roles, to determine the factors affecting purchasing behaviour according to market, product and customer characteristics, to evaluate the consumer purchasing decision process and to manage consumer purchasing behaviour. |
| Course Content | Consumption and consumer concept, historical change of consumption phenomenon, consumer behaviour models, consumer decision models, factors affecting consumer behaviour, current consumption models |
| # | Öğrenme Kazanımı |
| 1 | Ability to Define Personas |
| 2 | Ability to Identify Factors Influencing Purchase Decisions |
| 3 | Ability to perform customer analysis. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Consumption Phenomenon and Historical Change | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 1. Week | Consumers recognize | |
| 2. Week | Consumer-Customer-recipient similarities and differences between the concepts of | |
| 3. Week | Consumer Behavior Models | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 4. Week | Consumer Decision Models | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 5. Week | Consumer motivation theories | Presentation (Preparation) |
| 6. Week | Factors Affecting Purchasing Behavior | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 7. Week | Niche Approaches to Consumption | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 8. Week | Perception Concept and Approaches | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 9. Week | Concept of Learning and Its Effects | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 10. Week | The Concept of Motivation and Approaches | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 11. Week | Culture and Influences | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 12. Week | Conscious and Subconscious Mechanisms | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 12. Week | culture | |
| 13. Week | Family-Social Groups | |
| 14. Week | Subliminal Advertisements and Consumption Effects | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 15. Week | İnformation Processing and İnformation Seeking Behavior | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 5 | They possess the ability to collect and analyze market data, and to critically evaluate and solve professional problems. | ✔ | |||||
| 11 | Manages e-commerce related processes; develops SEO and digital strategies in line with corporate goals. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY5 | 5 | 5 | 5 |
| PY11 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 2 | 28 |
|
Ders Dışı |
Preparation, After Class Study | 14 | 2 | 28 |
| Research | 14 | 3 | 42 | |
| Presentation (Preparation) | 2 | 2 | 4 | |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Final | 1 | 1 | 1 | |
| Classroom Activities | 2 | 4 | 8 | |
| Total Workload | 112 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
