Rapor Tarihi: 11.04.2026 00:28
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | ETP1202 | Turkish | Compulsory | 2. Semester | 2 + 1 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Presentation |
| Course Coordinator | Prof. Dr. Yeliz BAŞ |
| Instructor(s) | Prof. Dr. Yeliz BAŞ (Bahar) |
| Goals | One of the requirements of a marketing information system is teaching the methods and techniques necessary for conducting market-related competition, customer, product, or advertising research in a scientific manner. |
| Course Content | Topics to be covered in this course: Secondary data analysis, Database Management, Decision Support Systems, Marketing Intelligence, Database Management, Marketing Intelligence, Hypothesis Development. |
| # | Öğrenme Kazanımı |
| 1 | Ability to Apply Scientific Research Methods |
| 2 | Ability to Critically Review Research Articles |
| 3 | Ability to Develop a Research Model |
| 4 | Ability to perform data analysis and evaluation. |
| 5 | Ability to Prepare a Research Report |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | ||
| 2. Week | ||
| 3. Week | ||
| 4. Week | ||
| 5. Week | ||
| 6. Week | ||
| 7. Week | ||
| 8. Week | ||
| 9. Week | ||
| 10. Week | ||
| 11. Week | ||
| 12. Week | ||
| 13. Week | ||
| 14. Week | ||
| 15. Week | Presentation of Research Reports | Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 3 | Manages the necessary digital marketing tools and methods for e-commerce; keeps up with current developments. | ✔ | |||||
| 5 | They possess the ability to collect and analyze market data, and to critically evaluate and solve professional problems. | ✔ | |||||
| 11 | Manages e-commerce related processes; develops SEO and digital strategies in line with corporate goals. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY3 | 4 | 4 | 4 | 4 | 4 |
| PY5 | 5 | 5 | 5 | 5 | 5 |
| PY11 | 4 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 6 | 3 | 18 |
| Research | 14 | 1 | 14 | |
| Presentation (Preparation) | 1 | 1 | 1 | |
| Practice | 3 | 3 | 9 | |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Homework | 1 | 20 | 20 | |
| Final | 1 | 1 | 1 | |
| Total Workload | 106 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
