Rapor Tarihi: 11.04.2026 10:54
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | ETP1109 | Turkish | Compulsory | 1. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | |
| Course Coordinator | Prof. Dr. Yeliz BAŞ |
| Instructor(s) | Prof. Dr. Yeliz BAŞ (Güz) |
| Goals | The aim is to teach marketing concepts and how marketing works, thereby enabling students to interpret business management within a marketing framework. |
| Course Content | Topics to be covered in this course: Monitoring and evaluation of the external environment, Macro-environmental factors, Micro-environmental factors, Non-marketing business resources and capabilities, Elements of the marketing mix. |
| # | Öğrenme Kazanımı |
| 1 | To be able to apply marketing principles. |
| 2 | Being able to distinguish between traditional and modern marketing approaches. |
| 3 | To understand the relationship between business functions and marketing. |
| 4 | Making market analysis |
| 5 | To be able to conduct a strategic evaluation of Strategic Business Units. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | ||
| 1. Week | Definition of Marketing and Micro and Macro Environmental Factors | Presentation (Preparation) |
| 2. Week | Marketing Mix Elements and Marketing Strategies | Presentation (Preparation) |
| 2. Week | ||
| 3. Week | ||
| 4. Week | ||
| 5. Week | ||
| 6. Week | ||
| 7. Week | ||
| 8. Week | ||
| 9. Week | ||
| 10. Week | ||
| 11. Week | ||
| 12. Week | ||
| 13. Week | ||
| 14. Week | ||
| 15. Week | The Future of The Marketing | Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 5 | They possess the ability to collect and analyze market data, and to critically evaluate and solve professional problems. | ✔ | |||||
| 11 | Manages e-commerce related processes; develops SEO and digital strategies in line with corporate goals. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY5 | 5 | 5 | 5 | 5 | 5 |
| PY11 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Prof. Dr. Yeliz BAŞ | Vize | 40.00 | |
| Prof. Dr. Yeliz BAŞ | Final | 60.00 | |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Research | 14 | 1 | 14 |
| Presentation (Preparation) | 14 | 3 | 42 | |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Final | 1 | 1 | 1 | |
| Total Workload | 100 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
