Rapor Tarihi: 09.01.2026 19:20
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | GRF1204 | Turkish | Compulsory | 2. Semester | 1 + 3 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Face to Face |
| Course Coordinator | Öğr. Gör. Sevgi BAYRAM |
| Instructor(s) | |
| Goals | They will gain skills in creating visual designs. |
| Course Content | The ability to conduct a comprehensive advertising campaign for an organization/brand, encompassing various media such as outdoor advertising, television, internet, radio, and newspapers, including print ads, billboards, posters, vehicle wraps, banners, etc. This includes defining the target audience, conducting target audience analysis, preparing concept boards, analyzing pre-advertising research, and developing ideas, preparing preliminary drafts, and then preparing presentation drafts within the advertising campaign creation process. Starting with concept formation, the practical application process expects students to combine their theoretical background, design skills, and technical abilities to produce creative and original solutions. |
| # | Öğrenme Kazanımı |
| 1 | Creates brochures. |
| 2 | Processes images/pictures on the computer. |
| 3 | Knows the design process. |
| 4 | Knows the characteristics of corporate identity and creates a corporate identity. |
| 5 | Creates business cards/headers (letterheads). |
| 6 | Creates labels. |
| 7 | Creates book covers. |
| 8 | Creates invitations/certificates of appreciation. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Providing information about the Design Process | Preparation, After Class Study |
| 2. Week | Problem Definition, Information Gathering, Creativity and Invention Process, Solution Finding, Implementation. | Preparation, After Class Study |
| 3. Week | Corporate identity definition and features | Preparation, After Class Study |
| 4. Week | Business Card/Headed Paper (Letterhead Group) | Preparation, After Class Study |
| 5. Week | Business Card/Headed Paper (Letterhead Group) | Preparation, After Class Study |
| 6. Week | Creating corporate identity | Preparation, After Class Study |
| 7. Week | Creating corporate identity | Preparation, After Class Study |
| 8. Week | Creating a Brochure with Image Processing on Computer | Preparation, After Class Study |
| 9. Week | Creating a Brochure with Image Processing on Computer | Preparation, After Class Study |
| 10. Week | Create labels | Preparation, After Class Study |
| 11. Week | Creating a Book Cover | Preparation, After Class Study |
| 12. Week | Invitation/Certificate of Appreciation-Thank You | Preparation, After Class Study |
| 13. Week | Presenting the product | Preparation, After Class Study |
| 14. Week | Presenting the product | Preparation, After Class Study |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Explains the basic concepts and principles of graphic design. | ✔ | |||||
| 2 | Uses creative thinking and problem-solving skills in the design process. | ✔ | |||||
| 3 | Selects and applies appropriate techniques and technologies in graphic design projects. | ✔ | |||||
| 4 | Creates designs appropriate for the target audience by using visual communication tools effectively. | ✔ | |||||
| 5 | Develops appropriate design solutions for digital and print media. | ✔ | |||||
| 6 | It provides a balanced balance between aesthetics and functionality in design projects. | ✔ | |||||
| 7 | Adapts to teamwork and takes an active role in interdisciplinary projects. | ✔ | |||||
| 8 | Acts with a sense of social responsibility by acting in accordance with professional ethical rules. | ✔ | |||||
| 9 | Reflects the experiences she gained during her vocational training in businesses into her design projects. | ✔ | |||||
| 10 | It follows innovations in the sector with its understanding of continuous learning and development. | ✔ | |||||
| 11 | Integrates artificial intelligence, augmented reality and other technological advancements into graphic design processes. | ✔ | |||||
| 12 | Uses media and information technologies effectively by developing digital literacy skills. | ✔ | |||||
| 13 | Applies creative reading and visual analysis skills in design processes. | ✔ | |||||
| 14 | Produces meaningful visuals using data-based graphics and information visualization tools. | ✔ | |||||
| 15 | Possesses knowledge, equipment and aesthetic awareness regarding art culture and history. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | DK8 |
|---|---|---|---|---|---|---|---|---|
| PY1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 | 5 | 1 | 1 | 1 |
| PY4 | 4 | 5 | 5 | 5 | 5 | 0 | 0 | 0 |
| PY5 | 5 | 5 | 5 | 5 | 5 | 0 | 0 | 0 |
| PY6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY7 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY8 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY9 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY10 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY11 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY12 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY13 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY14 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY15 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 4 | 56 |
|
Ders Dışı |
Homework | 4 | 2 | 8 |
| Preparation, After Class Study | 3 | 1 | 3 | |
| Research | 3 | 1 | 3 | |
| Other Activities | 3 | 2 | 6 | |
|
Sınavlar |
Midterm 1 | 1 | 4 | 4 |
| Homework 1 | 3 | 3 | 9 | |
| Final | 1 | 4 | 4 | |
| Practice End-Of-Term | 3 | 3 | 9 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
