Rapor Tarihi: 27.03.2026 05:34
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | GİT402 | Turkish | Compulsory | 8. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Face to Face |
| Course Coordinator | Dr. Öğr. Üyesi Nurgül SOYDAŞ |
| Instructor(s) | Dr. Öğr. Üyesi Nurgül SOYDAŞ (Bahar) |
| Goals | The aim of this course is to establish a conceptual background for public relations and communication campaigns and to provide students with both academic theory and practical skills through current application examples. |
| Course Content | What is Public Relations, Public Relations Theories, Campaign Management in Communication, the importance of media in public relations and communication campaigns, relations with the media, current examples in public relations and communication campaigns, campaign design and processes, digital communication management and communication process, sample campaign design and critical evaluation. |
| # | Öğrenme Kazanımı |
| 1 | Interpreting the campaign process by understanding what public relations theories are. |
| 2 | Having a strong command of campaign design and processes in communication. |
| 3 | Learning public relations and media management to effectively manage the campaign process. |
| 4 | Ability to design communication campaigns and master the measurement of those processes. |
| 5 | Designing the digital communication campaign process and social media management to be effective in the campaign. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | What is Public Relations? | Preparation, After Class Study, Research, Presentation (Preparation) |
| 2. Week | The Relationship Between Public Relations and Communication | Preparation, After Class Study, Research, Presentation (Preparation) |
| 3. Week | Public Relations Committee | Preparation, After Class Study, Research, Presentation (Preparation) |
| 4. Week | public relations and media | Preparation, After Class Study, Research, Presentation (Preparation) |
| 5. Week | campaign processes in communication | Preparation, After Class Study, Research, Presentation (Preparation) |
| 6. Week | communication and media management | Preparation, After Class Study, Research, Presentation (Preparation) |
| 7. Week | campaign process in communication | Preparation, After Class Study, Research, Presentation (Preparation) |
| 8. Week | situation analysis | Preparation, After Class Study, Research, Presentation (Preparation) |
| 9. Week | Strategy, Tactics and Implementation | Preparation, After Class Study, Research, Presentation (Preparation) |
| 10. Week | measurement and evaluation | Preparation, After Class Study, Research, Presentation (Preparation) |
| 11. Week | Media Planning in Public Relations and Communication | Preparation, After Class Study, Research, Presentation (Preparation) |
| 12. Week | Campaign Management in Digital Communication | Preparation, After Class Study, Research |
| 13. Week | Current Communication Campaign Examples | Preparation, After Class Study, Research, Presentation (Preparation), Practice |
| 14. Week | Examples and Evaluation of Digital Communication Campaigns | Preparation, After Class Study, Research, Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 7 | Familiar with research methods. | ✔ | |||||
| 10 | Provides theory and application integrity. | ✔ | |||||
| 15 | Embodies the sensory perception. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY7 | 4 | 4 | 4 | 4 | 4 |
| PY10 | 5 | 5 | 5 | 5 | 5 |
| PY15 | 3 | 3 | 3 | 3 | 3 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 1 | 3 | 3 |
|
Ders Dışı |
Homework | 1 | 3 | 3 |
| Preparation, After Class Study | 1 | 3 | 3 | |
|
Sınavlar |
Midterm | 1 | 3 | 3 |
| Midterm Preparation | 1 | 3 | 3 | |
| Homework | 1 | 3 | 3 | |
| Final | 1 | 3 | 3 | |
| Practice | 1 | 3 | 3 | |
| Classroom Activities | 1 | 3 | 3 | |
| Total Workload | 27 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
