Rapor Tarihi: 27.03.2026 01:37
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | GİT304 | Turkish | Compulsory | 6. Semester | 3 + 0 | 3.0 | 3.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | face to face |
| Course Coordinator | Dr. Öğr. Üyesi Nurgül SOYDAŞ |
| Instructor(s) | Dr. Öğr. Üyesi Nurgül SOYDAŞ (Bahar) |
| Goals | To conceptually define advertising and to provide a new professional perspective, both theoretically and creatively, through current examples and applications. |
| Course Content | Advertising, advertising theories, practical models, learning theories and advertising media, advertising tools, media planning, media planning processes, advertising planning, advertising campaign processes, case studies, creativity in advertising, examples of advertising campaigns, digital advertising, digital advertising media and its impact, examples of successful digital advertising campaigns, award-winning advertising campaigns and theoretical evaluation, advertising elements and examples. |
| # | Öğrenme Kazanımı |
| 1 | Listing the characteristics of modern advertising. |
| 2 | It defines key terms in the advertising discipline. |
| 3 | This course will enable students to define advertising strategies. |
| 4 | Students will be able to identify advertising media. |
| 5 | To learn about and gain practical skills in the communication and advertising mix. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | What is advertising? | Preparation, After Class Study, Research, Interview |
| 2. Week | Advertising Theories | Preparation, After Class Study, Research, Interview |
| 3. Week | Practical Models | Preparation, After Class Study, Research, Presentation (Preparation) |
| 4. Week | Learning Theories and Their Importance in Advertising | Preparation, After Class Study, Research, Presentation (Preparation) |
| 5. Week | Advertising Channels | Preparation, After Class Study, Research, Presentation (Preparation) |
| 6. Week | Media Planning Terminology and Processes | Preparation, After Class Study, Research, Presentation (Preparation) |
| 7. Week | Media Planning Application Examples | Preparation, After Class Study, Research, Presentation (Preparation) |
| 8. Week | Advertising Planning | Preparation, After Class Study, Research, Presentation (Preparation) |
| 9. Week | Creativity in Advertising | Preparation, After Class Study, Research, Presentation (Preparation) |
| 10. Week | Print and Digital Advertising | Preparation, After Class Study, Research, Presentation (Preparation) |
| 11. Week | Digital Advertising and Application Examples | Preparation, After Class Study, Research, Presentation (Preparation) |
| 12. Week | Advertising Elements | Preparation, After Class Study, Research, Presentation (Preparation) |
| 13. Week | Advertising Campaigns | Preparation, After Class Study, Research, Presentation (Preparation) |
| 14. Week | Examples and Applications of Successful Advertising Campaigns | Preparation, After Class Study, Research, Presentation (Preparation), Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Familiar with art culture and aesthetics subjects. | ✔ | |||||
| 10 | Provides theory and application integrity. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|---|---|---|---|---|
| PY1 | 4 | 4 | 4 | 4 | 4 |
| PY10 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders Dışı |
Preparation, After Class Study | 5 | 2 | 10 |
|
Sınavlar |
Midterm | 1 | 3 | 3 |
| Homework | 1 | 4 | 4 | |
| Final | 1 | 3 | 3 | |
| Classroom Activities | 3 | 9 | 27 | |
| Total Workload | 47 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 3.0 | ||
