Course Information

Course Information
Course Title Code Language Type Semester L+U Hour Credits ECTS
- GİT301 Turkish Compulsory 5. Semester 3 + 0 3.0 4.0
Prerequisite Courses
Course Level Undergraduate
Mode of delivery Lectures, Q&A sessions, and case studies/examples
Course Coordinator Dr. Öğr. Üyesi AYŞE USLU
Instructor(s) Dr. Öğr. Üyesi Pınar İNCEEFE (Güz)
Goals This course aims to provide students with a comprehensive introduction to the scope and principles of semiotics. Semiotics is a discipline that examines the processes of signs and sign actions, as well as meaning-making, through elements such as images, sounds, gestures, body language, and objects. The goal of the course is to ensure that students gain a deep understanding of the theoretical framework and principles of semiotics and develop the ability to approach multiple forms of communication from a semiotic perspective. In this context, students will be introduced to the fundamental concepts of semiotics, the relationships between signs and communication, and the applicability of semiotic techniques. Students will acquire the competence to apply semiotic concepts within their own fields of study.
Course Content This course aims to enhance students’ competencies in communication and cultural analysis by providing an in-depth exploration of the fundamental concepts of semiotics and its function within communication studies. The course emphasizes Ferdinand de Saussure’s theory of the sign, highlighting the role of linguistic structures in the production of meaning, and situates these structures within a broader framework through Charles Sanders Peirce’s semiotic theory. The study of codes and meaning-making processes develops students’ abilities to decode codes and interpret meanings across diverse communication environments. Semiotic applications demonstrate their functions in media and architecture, while structuralist theories provide the theoretical foundations for these processes. Semiotic readings of texts and cinema strengthen students’ analytical thinking skills. Media-text analyses enable a deeper examination of contemporary forms of communication, such as advertising, news, and fashion. By the end of the course, students will have engaged with contemporary semiotic approaches and discussed their significance in communication studies, equipping them with comprehensive knowledge of modern analytical methods.
Learning Outcomes
# Öğrenme Kazanımı
1 By the end of this course, students will be able to: Identify and define different forms of signs,
2 Understand and appropriately use the terms and concepts of semiotics
3 Analyze the diverse uses of signs in human communication
4 Analyze the use of signs across multiple media
5 Apply semiotic principles to their own field of study
6 Produce reflective texts on signifying practices used in media tools
Lesson Plan (Weekly Topics)
Week Topics/Applications Method
1. Week Course Introduction and Fundamental Concepts of Semiotics
2. Week Ferdinand de Saussure’s Theory of the Sign and Principles
3. Week Charles Sanders Peirce’s Theory of the Sign and Principles
4. Week Codes
5. Week Connotation, Signification, and Myths
6. Week Semiotic Applications
7. Week Structuralist Theories and Their Applications
8. Week Mid Term Exam
9. Week Semiotic Readings of Texts
10. Week Semiotic Readings in Cinema
11. Week Media-Text Analyses I: Advertisements
12. Week Media-Text Analyses II: News
13. Week Media-Text Analyses III: Fashion and Material Culture Objects
14. Week Semiotic Approaches from the 1960s to the Present
15. Week Final Exam
*Midterm and final exam dates are not specified in the 14-week course operation plan. Midterm and final exam dates are held on the dates specified in the academic calendar with the decision of the University Senate.
The Matrix for Course & Program Learning Outcomes
No Program Requirements Level of Contribution
1 2 3 4 5
1 Familiar with art culture and aesthetics subjects.
6 Familiar with the interdisciplinary interaction that is associated with the relevant field of art.
8 Familiar with artistic criticism methods.
10 Provides theory and application integrity.
Relations with Education Attainment Program Course Competencies
Program Requirements DK1 DK2 DK3 DK4 DK5 DK6
PY1 5 5 5 5 5 5
PY6 5 5 5 5 5 5
PY8 5 5 5 5 5 5
PY10 5 5 5 5 5 5
Recommended Sources
Ders Kitabı veya Notu Ders Kitabı veya Ders Notu bulunmamaktadır.
Diğer Kaynaklar
  • Fiske, J. (2002). İletişim çalışmalarına giriş (Çev. S. Çevik, M. Yücel). İstanbul: Alfa Yayınları.
  • Barthes, R. (2005). Göstergebilimsel serüven (Çev. F. Erkman). İstanbul: YKY (Yapı Kredi Yayınları).
  • Erkman, F. (2020). Göstergebilime giriş. İstanbul: Alfa Yayınları.
  • Rifat, M. (2023). 20. yüzyılda dilbilim ve göstergebilim kuramları 1: Tarihçe ve eleştirel düşünceler. Alfa Yayınları.
  • Barthes, R. (2007). Görüntünün retoriği, sanat ve müzik. (Çev. F. Erkman). İstanbul: Yapı Kredi Yayınları.
  • Barthes, R. (2011). Moda Sistemi (Çev. F. Erkman). İstanbul: Yapı Kredi Yayınları.
  • Barthes, R. (2021). Çağdaş Söylenler (Çev. F. Erkman). İstanbul: YKY (Yapı Kredi Yayınları).
  • De Rynck, P. (2005). Resim nasıl okunur. (Çev. A. Yücel). İstanbul: Yapı Kredi Yayınları.
  • Olgundeniz, S., & Parsa, A. F. (2021). Reklam dünyasında imgenin gücü: “Arçelik ve Vestel reklâmlarında robot karakterlerle yaratılan evren.” NWSA-Humanities, 9(2), 95-106.
Evaluation Method
Güz Dönemi
Responsible Personnel Grup Evaluation Method Percentage
Dr. Öğr. Üyesi Pınar İNCEEFE Vize 40.00
Dr. Öğr. Üyesi Pınar İNCEEFE Final 60.00
Toplam 100.00
ECTS credits and course workload
ECTS credits and course workload Quantity Duration (Hour) Total Workload (Hour)
Sınavlar
Midterm 1 1 1 1
Homework 1 1 15 15
Final 1 1 1
Practice 14 1 14
Practice End-Of-Term 5 1 5
Classroom Activities 14 3 42
Total Workload 78
*AKTS = (Total Workload) / 25,5 ECTS Credit of the Course 4.0