| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL509 | Turkish | Compulsory | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Graduate |
| Mode of delivery | |
| Course Coordinator | Prof. Dr. Abdulvahap BAYDAŞ |
| Instructor(s) | Prof. Dr. Abdulvahap BAYDAŞ (Güz) |
| Goals | This course aims to instruct the application of the required internal and external envrironment analysis before the determination of marketing strategies and the determination of the marketing strategies process according to the competition conditions of the business. |
| Course Content |
| # | Öğrenme Kazanımı |
| 0 | Information Institutional: Learning of the marketing strategies according to the competition conditions. Pratic: Examaniation of the marketing strategies of the business at the various sectors and the competition conditions. Skill Conceptual: Determination of the required marketing strategies according to firm’s market position and various competition conditions Cognitive Application: Development of the marketing strategies as a result of internal and external analysis of the business Qualification Learning Qualification: Providing of the required data for the market trends and portfolio analysis Occupational Qualifications Special to Field: Analysis of the market and taking the strategic marketing decisions for the benefit of the all partner of the business. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Marketing Philosophy: Concepts and Approaches to the Problems of Marketing | |
| 2. Week | Condition and Competition Analysis | |
| 3. Week | Markets and Consumer Behaviours | |
| 4. Week | Market Survey and Determination of Targeted Market | |
| 5. Week | Growth Strategy | |
| 6. Week | Competition Strategies and Marketing Mix Decisions | |
| 7. Week | Product and Service Policies | |
| 8. Week | Midterm | |
| 9. Week | Marketing Mix Decisions | |
| 10. Week | Price Decisions | |
| 11. Week | Distribution Channels and Physical Distributions | |
| 12. Week | Promotion Decisions | |
| 13. Week | Marketing Organization and Information Control | |
| 14. Week | Marketing Control |
| Program Requirements | DK1 |
|---|
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Homework 1 | 1 | 15 | 15 |
| Final | 1 | 20 | 20 | |
| Practice | 1 | 50 | 50 | |
| Practice End-Of-Term | 14 | 3 | 42 | |
| Classroom Activities | 1 | 20 | 20 | |
| Total Workload | 147 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
