Course Information

Course Information
Course Title Code Language Type Semester L+U Hour Credits ECTS
Research Techniques ISL505 Turkish Compulsory 3 + 0 3.0 6.0
Prerequisite Courses
Course Level Graduate
Mode of delivery
Course Coordinator Doç. Dr. İsmail DURAK
Instructor(s) Doç. Dr. İsmail DURAK (Güz)
Goals Recognizing reseaching process, knowing what should do in this process and reporting the research in terms of general rules.
Course Content
Learning Outcomes
# Öğrenme Kazanımı
1 Recognizes researching process
2 Recognizes sources of data
3 Knows qualitative and quantitative research techniques
4 Knows scales
5 Knows form and extent of the research
6 Knows writing of research report
Lesson Plan (Weekly Topics)
Week Topics/Applications Method
1. Week Science and terms about science, historical process of science
2. Week Scientific researching process, choosing subject, deciding the borders
3. Week Literature review, Improving hypothesis and strategy, Deciding the strategy of research
4. Week Population and sampling frame, sampling method
5. Week Data, data sources, primary and secondary data
6. Week Questionnaire, interview and observation techniques
7. Week Quantitative research methods; Preparing datas to analyze; measurement and measurement errors
8. Week Qualitative research methods, qualitative research logic
9. Week Methods in Quantitative research, Trail Studies, Stakeholder Analysis, Case Method
10. Week Preparation of the Research Report, Research Content creation, wording in writing
11. Week Form and extent of research report
12. Week Research report’s rules of writing
13. Week Ethics of research, Scientific Ethics Rules
14. Week Statistical Applications Preparation of the Research Report
*Midterm and final exam dates are not specified in the 14-week course operation plan. Midterm and final exam dates are held on the dates specified in the academic calendar with the decision of the University Senate.
Relations with Education Attainment Program Course Competencies
Program Requirements DK1 DK2 DK3 DK4 DK5 DK6
Recommended Sources
Ders Kitabı veya Notu Ders Kitabı veya Ders Notu bulunmamaktadır.
Diğer Kaynaklar
  • Kurtuluş, Kemal, Pazarlama Araştırmaları, Literatür Yayıncılık, 2006
  • Nakip, Mahir, Pazarlama Araştırmaları, Seçkin yayıncılık, 2006
  • Kalaycı, Şeref, SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Asil Yayın Dağıtım, 2008
  • Yıldırım, Engin ve Diğerleri, Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı, Sakarya, Sakarya Kitabevi, 2001
ECTS credits and course workload
ECTS credits and course workload Quantity Duration (Hour) Total Workload (Hour)
Sınavlar
Midterm 1 1 10 10
Homework 1 1 20 20
Final 1 20 20
Classroom Activities 14 42 588
Total Workload 638
*AKTS = (Total Workload) / 25,5 ECTS Credit of the Course 6.0