Course Information

Course Information
Course Title Code Language Type Semester L+U Hour Credits ECTS
- GRF1109 Turkish Compulsory 1. Semester 1 + 3 3.0 4.0
Prerequisite Courses
Course Level Associate
Mode of delivery Face to Face
Course Coordinator Öğr. Gör. Sevgi BAYRAM
Instructor(s) Öğr. Gör. Sevgi BAYRAM (Güz)
Goals They will gain skills in creating visual designs on a computer.
Course Content The ability to conduct a comprehensive advertising campaign for an organization/brand, encompassing various media such as outdoor advertising, television, internet, radio, and newspapers, including print ads, billboards, posters, vehicle wraps, banners, etc. This includes defining the target audience, conducting target audience analysis, preparing concept boards, analyzing pre-advertising research, and developing ideas, preparing preliminary drafts, and then preparing presentation drafts within the advertising campaign creation process. Starting with concept formation, the practical application process expects students to combine their theoretical background, design skills, and technical abilities to produce creative and original solutions.
Learning Outcomes
# Öğrenme Kazanımı
1 Performs Basic Editing on the Computer.
2 Processes Images/Pictures on the Computer.
3 Creates Letter/Number/Text Edits.
4 Prepares before Design - Knows the Features of Posters.
5 Knows the Features of Posters.
6 Creates Posters.
7 Knows the Features of Emblems/Logos and Logotypes.
8 Creates Emblems/Logos and Logotypes.
Lesson Plan (Weekly Topics)
Week Topics/Applications Method
1. Week The history of my visual design and the basic visual principles it is based on Preparation, After Class Study
2. Week Visual Design Principles and Composition Preparation, After Class Study
3. Week Visual composition analysis and basic elements Preparation, After Class Study
4. Week Design Principles and Elements Preparation, After Class Study
5. Week Poster Design and Features Preparation, After Class Study
6. Week Points to Consider in Poster Design and poster application on the determined subject Preparation, After Class Study
7. Week Poster Design with Computer Image Processing Program Preparation, After Class Study
8. Week Poster Design with Computer Image Processing Program Preparation, After Class Study
9. Week Emblem/Logo Features Preparation, After Class Study
10. Week Features of Emblem and Logotype Preparation, After Class Study
11. Week Emblem Types Preparation, After Class Study
12. Week Logotype Types Preparation, After Class Study
13. Week Emblem/Logo Drawing in Vector Graphic Design and Illustration Program Preparation, After Class Study
14. Week Emblem/Logo Drawing in Vector Graphic Design and Illustration Program Preparation, After Class Study
*Midterm and final exam dates are not specified in the 14-week course operation plan. Midterm and final exam dates are held on the dates specified in the academic calendar with the decision of the University Senate.
The Matrix for Course & Program Learning Outcomes
No Program Requirements Level of Contribution
1 2 3 4 5
1 Explains the basic concepts and principles of graphic design.
2 Uses creative thinking and problem-solving skills in the design process.
3 Selects and applies appropriate techniques and technologies in graphic design projects.
4 Creates designs appropriate for the target audience by using visual communication tools effectively.
5 Develops appropriate design solutions for digital and print media.
6 It provides a balanced balance between aesthetics and functionality in design projects.
7 Adapts to teamwork and takes an active role in interdisciplinary projects.
8 Acts with a sense of social responsibility by acting in accordance with professional ethical rules.
9 Reflects the experiences she gained during her vocational training in businesses into her design projects.
10 It follows innovations in the sector with its understanding of continuous learning and development.
11 Integrates artificial intelligence, augmented reality and other technological advancements into graphic design processes.
12 Uses media and information technologies effectively by developing digital literacy skills.
13 Applies creative reading and visual analysis skills in design processes.
14 Produces meaningful visuals using data-based graphics and information visualization tools.
15 Possesses knowledge, equipment and aesthetic awareness regarding art culture and history.
Relations with Education Attainment Program Course Competencies
Program Requirements DK1 DK2 DK3 DK4 DK5 DK6 DK7 DK8
PY1 4 4 4 4 4 4 4 4
PY2 5 5 5 5 5 5 5 5
PY3 5 5 4 4 4 5 5 5
PY4 5 5 5 5 4 4 3 2
PY5 5 5 5 5 5 4 4 5
PY6 5 5 5 5 5 5 5 5
PY7 4 4 4 4 4 4 4 4
PY8 4 4 4 4 4 4 4 4
PY9 5 5 5 5 5 5 5 5
PY10 4 4 4 4 4 4 4 4
PY11 3 3 3 3 3 3 3 3
PY12 3 3 3 3 3 3 3 3
PY13 4 4 4 4 4 4 4 4
PY14 5 5 5 5 5 5 5 5
PY15 1 1 1 1 1 1 1 1
Recommended Sources
Ders Kitabı veya Notu Ders Kitabı veya Ders Notu bulunmamaktadır.
Diğer Kaynaklar
  • Ayten ÖZTÜRK / Dr. Serkan PERKMEN “ Multimedya ve Görsel Tasarım “ , Emre BECER “ İletişim ve Grafik Tasarım”
Evaluation Method
Güz Dönemi
Responsible Personnel Grup Evaluation Method Percentage
Öğr. Gör. Sevgi BAYRAM Vize 40.00
Öğr. Gör. Sevgi BAYRAM Final 60.00
Toplam 100.00
ECTS credits and course workload
ECTS credits and course workload Quantity Duration (Hour) Total Workload (Hour)
Ders İçi
Class Hours 14 4 56
Ders Dışı
Homework 3 3 9
Preparation, After Class Study 4 1 4
Research 6 1 6
Presentation (Preparation) 1 1 1
Other Activities 10 1 10
Sınavlar
Midterm 1 1 1 1
Homework 1 1 2 2
Homework 2 1 2 2
Final 1 11 11
Total Workload 102
*AKTS = (Total Workload) / 25,5 ECTS Credit of the Course 4.0