| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| - | SKY338 | Turkish | Compulsory | 6. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture presentation-lecture-discussion |
| Course Coordinator | Doç. Dr. Yusuf ÖCEL |
| Instructor(s) | |
| Goals | The main purpose of this course is to provide students with theoretical and practical activities such as the place of public relations in health institutions, organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods. |
| Course Content | Basic concepts in public relations, application areas of public relations, historical development, difference with similar fields, interpersonal communication, communication barriers, environments and tools used, internal and external public relations. |
| # | Öğrenme Kazanımı |
| 1 | To learn the applicability of public relations principles theoretically and practically. |
| 2 | To be able to follow and contribute to the literature on public relations |
| 3 | To be able to conduct research and study as a group and independently. |
| 4 | To be able to express ideas and research results related to public relations verbally and in writing. |
| 5 | To be able to take professional responsibility and act ethically in health institutions. |
| 6 | To be able to determine strategies for public relations in the constantly changing and developing health service sector. |
| 7 | Being sensitive to new approaches in the field of public relations in health institutions. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Explaining the course content form, basic concepts of public relations | Presentation (Preparation) Interview Class Hours |
| 2. Week | Target mass concept | Class Hours Interview Research Preparation, After Class Study Presentation (Preparation) |
| 3. Week | Application areas of public relations, relations with other fields, public relations as a profession | Research Preparation, After Class Study Class Hours Interview Presentation (Preparation) |
| 4. Week | Public relations as a concept Historical development and importance of public relations in the world and in Turkey. | Class Hours Preparation, After Class Study Interview Presentation (Preparation) Research |
| 5. Week | Communication process and elements, types of communication, communication and society. | Preparation, After Class Study Interview Presentation (Preparation) Research Class Hours |
| 6. Week | Communication barriers, removal of these barriers. | Preparation, After Class Study Research Presentation (Preparation) Interview Class Hours |
| 7. Week | Public relations models internal and external public relations-1 | Research Interview Presentation (Preparation) Class Hours Preparation, After Class Study |
| 8. Week | Topic repetition | Interview Preparation, After Class Study Research Class Hours |
| 9. Week | Public relations models internal and external public relations-2 | Research Interview Presentation (Preparation) Preparation, After Class Study Class Hours |
| 10. Week | Crisis management in public relations | Research Interview Presentation (Preparation) Preparation, After Class Study Class Hours |
| 11. Week | Sponsorship in public relations | Preparation, After Class Study Research Interview Presentation (Preparation) Class Hours |
| 12. Week | Reputation management in public relations | Research Preparation, After Class Study Class Hours Interview Presentation (Preparation) |
| 13. Week | Presentation techniques in public relations | Research Presentation (Preparation) Interview Preparation, After Class Study Class Hours |
| 14. Week | General evaluation | Interview Preparation, After Class Study Presentation (Preparation) Research Class Hours |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Health management information related to the field of theoretical and practice and practice to have. | ✔ | |||||
| 2 | Health organizations, administrative, financial, legal, technical and medical functioning understand, analyze and gain knowledge and skills to direct. | ✔ | |||||
| 5 | Quantitative and qualitative analysis in health care management do not have the knowledge and ability and application. | ✔ | |||||
| 6 | Health problems that arise in the process of management in the critical and innovative thinking, decision making and problem solving, have the ability to use scientific methods and techniques. | ✔ | |||||
| 6 | Health problems that arise in the process of management in the critical and innovative thinking, decision making and problem solving, have the ability to use scientific methods and techniques. | ✔ | |||||
| 7 | Health management areas and countries to follow the changes in the health care system have the ability to produce specific solutions. | ✔ | |||||
| 8 | Ability to communicate effectively and to have the ability to conduct teamwork. | ✔ | |||||
| 9 | Health management of the area to be aware of social and ethical responsibility and ethical behavior according to the principles gain | ✔ | |||||
| 10 | Professional terminology in the field of health management and have knowledge of foreign languages. | ✔ | |||||
| 11 | To continuously improve their professional knowledge and skills, to be open to innovation and lifelong learning. | ✔ | |||||
| 12 | Acquire the basic skills of health promotion programs and ensure widespread in society | ✔ | |||||
| 13 | In the context of improving service quality and patient satisfaction, patient complaints process to develop | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 |
|---|---|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY2 | 1 | 1 | 1 | 1 | 5 | 1 | 1 |
| PY5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY9 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY10 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| PY11 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY12 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| PY13 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 15 | 1 | 15 |
| Research | 15 | 1 | 15 | |
| Interview | 9 | 1 | 9 | |
| Presentation (Preparation) | 5 | 1 | 5 | |
| Other Activities | 15 | 1 | 15 | |
|
Sınavlar |
Midterm 1 | 1 | 1 | 1 |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
