Rapor Tarihi: 27.03.2026 01:57
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Insurance Services Marketing | SSG437 | Turkish | Compulsory | 7. Semester | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Expression |
| Course Coordinator | Dr. Öğr. Üyesi Abdulaziz SEZER |
| Instructor(s) | Dr. Öğr. Üyesi Abdulaziz SEZER (Güz) |
| Goals | Students will be able to learn the basics of marketing in insurance. |
| Course Content | This course covers the definition, historical development, and fundamental principles of insurance; conventional insurance and participation (tafakul) insurance are examined comparatively. After introducing insurance types and branches, marketing management, strategic planning, and marketing mix elements in insurance services are evaluated within the framework of the concept of service and service marketing. The course continues with topics such as pricing, distribution, retention, relationship quality, customer loyalty, and sales management; current developments in the sector, such as Insurtech, blockchain, and microinsurance, are also analyzed. |
| # | Öğrenme Kazanımı |
| 1 | Will be able to comprehend the importance of marketing in insurance. |
| 2 | Will be able to learn the requirements of marketing in the insurance sector |
| 3 | Will be able to know the problems in sales, marketing and insurance production |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Definition and historical development of insurance, basic principles of insurance | Preparation, After Class Study |
| 2. Week | Conventional insurance and Islamic (takaful) insurance | Preparation, After Class Study |
| 3. Week | Ethics in insurance services marketing, reflections of postmodernism on marketing, critical approaches to marketing | Preparation, After Class Study |
| 4. Week | Introduction of insurance types and branches | Preparation, After Class Study |
| 5. Week | Service concept, characteristics and classification of service | Preparation, After Class Study |
| 6. Week | Importance, definition and scope of service marketing | Preparation, After Class Study |
| 7. Week | Marketing management in insurance services | Preparation, After Class Study |
| 8. Week | Strategic marketing planning | Preparation, After Class Study |
| 9. Week | Marketing mix elements in insurance services and service in insuranc | Preparation, After Class Study |
| 10. Week | Pricing, distribution and promotion in insurance | Preparation, After Class Study |
| 11. Week | Relationship quality and its importance in insurance services marketing | Preparation, After Class Study |
| 12. Week | Customer loyalty and its importance in insurance services marketing | Preparation, After Class Study |
| 13. Week | Sales management, sales forecasting and sales forecasting methods in insurance services marketing | Preparation, After Class Study |
| 14. Week | New concepts in the insurance sector (Insurtech-Insurance Technologies, Blockchain in Insurance, Micro Insurance) | Preparation, After Class Study |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Ability to have professional ethics and responsibility | ✔ | |||||
| 11 | Insurance and other services can market effectively | ✔ | |||||
| 14 | Understanding the importance of human relationships and predisposition to teamwork | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY1 | 4 | 4 | 4 |
| PY11 | 5 | 5 | 5 |
| PY14 | 5 | 5 | 5 |
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Abdulaziz SEZER | N.Ö. | Vize | 40.00 |
| Dr. Öğr. Üyesi Abdulaziz SEZER | N.Ö. | Final | 60.00 |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 2 | 7 | 14 |
| Research | 4 | 8 | 32 | |
| Other Activities | 2 | 21 | 42 | |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Homework | 1 | 21 | 21 | |
| Final | 1 | 1 | 1 | |
| Total Workload | 153 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
