| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Insurance Services Marketing | SSG437 | Turkish | Compulsory | 7. Semester | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Expression |
| Course Coordinator | Dr. Öğr. Üyesi Abdulaziz SEZER |
| Instructor(s) | Dr. Öğr. Üyesi Abdulaziz SEZER (Güz) |
| Goals | Students will be able to learn the basics of marketing in insurance. |
| Course Content |
| # | Öğrenme Kazanımı |
| 1 | Will be able to comprehend the importance of marketing in insurance. |
| 2 | Will be able to learn the requirements of marketing in the insurance sector |
| 3 | Will be able to know the problems in sales, marketing and insurance production |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Definition and historical development of insurance, basic principles of insurance | Preparation, After Class Study |
| 2. Week | Conventional insurance and Islamic (takaful) insurance | Preparation, After Class Study |
| 3. Week | Ethics in insurance services marketing, reflections of postmodernism on marketing, critical approaches to marketing | Preparation, After Class Study |
| 4. Week | Introduction of insurance types and branches | Preparation, After Class Study |
| 5. Week | Service concept, characteristics and classification of service | Preparation, After Class Study |
| 6. Week | Importance, definition and scope of service marketing | Preparation, After Class Study |
| 7. Week | Marketing management in insurance services | Preparation, After Class Study |
| 8. Week | Strategic marketing planning | Preparation, After Class Study |
| 9. Week | Marketing mix elements in insurance services and service in insuranc | Preparation, After Class Study |
| 10. Week | Pricing, distribution and promotion in insurance | Preparation, After Class Study |
| 11. Week | Relationship quality and its importance in insurance services marketing | Preparation, After Class Study |
| 12. Week | Customer loyalty and its importance in insurance services marketing | Preparation, After Class Study |
| 13. Week | Sales management, sales forecasting and sales forecasting methods in insurance services marketing | Preparation, After Class Study |
| 14. Week | New concepts in the insurance sector (Insurtech-Insurance Technologies, Blockchain in Insurance, Micro Insurance) | Preparation, After Class Study |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Ability to have professional ethics and responsibility | ✔ | |||||
| 11 | Insurance and other services can market effectively | ✔ | |||||
| 14 | Understanding the importance of human relationships and predisposition to teamwork | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 |
|---|---|---|---|
| PY1 | 4 | 4 | 4 |
| PY11 | 5 | 5 | 5 |
| PY14 | 5 | 5 | 5 |
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Abdulaziz SEZER | N.Ö. | Vize | 40.00 |
| Dr. Öğr. Üyesi Abdulaziz SEZER | N.Ö. | Final | 60.00 |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Preparation, After Class Study | 2 | 7 | 14 |
| Research | 4 | 8 | 32 | |
| Other Activities | 2 | 21 | 42 | |
|
Sınavlar |
Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 1 | 21 | 21 | |
| Final | 1 | 1 | 1 | |
| Total Workload | 153 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
