Course Information

Course Information
Course Title Code Language Type Semester L+U Hour Credits ECTS
Marketing in Insurance Businesses SSG530 Turkish Compulsory 3 + 0 3.0 7.0
Prerequisite Courses
Course Level Graduate
Mode of delivery Face to face expression
Course Coordinator
Instructor(s)
Goals This course is to provide information to the students on the basics of marketing in insurance
Course Content This course includes marketing of insurance and suggestions for solutions in this area.
Lesson Plan (Weekly Topics)
Week Topics/Applications Method
1. Week A Simple Insurance System, A Global Insurance System, Global marketing and sales Research, Preparation, After Class Study
2. Week Globalization and Integration of Insurance and Integration Activities Preparation, After Class Study, Research
3. Week Insurance Branches and Related Branches Products Preparation, After Class Study, Research
4. Week Differences in Insurance Marketing, Sales and Production Activities from Other Service and / or Goods Production, Marketing and Sales Activities Preparation, After Class Study, Research
5. Week Examples of General Conditions for Commodity Insurances Preparation, After Class Study, Research
6. Week Examples of General Conditions of Liability Insurance, Preparation, After Class Study, Research
7. Week Examples of General Conditions for Life and Health Insurances, Research, Preparation, After Class Study
8. Week Application examples
9. Week Midterm Preparation, After Class Study, Research
10. Week Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales, Preparation, After Class Study, Research
11. Week Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales, Research, Preparation, After Class Study
12. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities of Marketing and Sales Activities Preparation, After Class Study, Research
13. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities Preparation, After Class Study, Research
14. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities Research, Preparation, After Class Study
15. Week Final Exam
*Midterm and final exam dates are not specified in the 14-week course operation plan. Midterm and final exam dates are held on the dates specified in the academic calendar with the decision of the University Senate.