| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL224 | Turkish | Compulsory | 4. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture |
| Course Coordinator | Dr. Öğr. Üyesi EMİNE ŞENBABAOĞLU DANACI |
| Instructor(s) | |
| Goals | The main aim of this course is; The aim of this course is to examine the managerial aspects of marketing, to talk about the current issues related to marketing and to give examples from the application. In this direction, it is aimed to apply the current approaches related to marketing in managerial terms. |
| Course Content | Marketing and marketing concept Approaches to marketing problems Analysis of the marketing environment Optimization of marketing components - Distribution and promotion policies Positioning and Competition strategies Marketing Communication |
| # | Öğrenme Kazanımı |
| 1 | To have the skills of understanding, explaining and using the concepts and management of businesses in the field of marketing, |
| 2 | To gain the ability to use the resources at the hands of marketing management. |
| 3 | To be able to evaluate the data of markets and enterprises analytically and to determine the target and purpose according to the results obtained. |
| 4 | To be able to conduct research and study as a group and independently. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction, course content form, basic concepts related to marketing | |
| 2. Week | Marketing and marketing concept | |
| 3. Week | Approaches to marketing problems | |
| 4. Week | Analysis of the marketing environment | |
| 5. Week | Marketing management and Strategic marketing planning | |
| 6. Week | Consumer behavior | |
| 7. Week | Marketing Information System Management, Market Measurement and Target Market Determination | |
| 8. Week | Midterm | |
| 9. Week | Optimization of marketing components - Product and price policies | |
| 10. Week | Positioning and Competition strategies | |
| 11. Week | Marketing Communication | |
| 12. Week | Wholesale and retailing | |
| 13. Week | Marketing control and performance evaluation | |
| 14. Week | FINAL EXAM |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Obtains information about the basic concepts and theories available in the business. | ✔ | |||||
| 2 | The system can recognize and interact with its surroundings in the entity is within the scope of the approach. | ✔ | |||||
| 3 | Your area has the ability to transfer information about the employees and colleagues. | ✔ | |||||
| 4 | Interpret the data obtained through the use of information in the field of business, to analyze, has the ability to define problems. | ✔ | |||||
| 5 | Makes matters relating to the field of research and study. | ✔ | |||||
| 6 | Participate and take responsibility for the project meets the objectives of the projects. | ✔ | |||||
| 7 | Critically evaluates the acquired knowledge and skills. | ✔ | |||||
| 8 | Understands the need for continuity of learning | ✔ | |||||
| 9 | Required by the field of information and communication technologies. | ✔ | |||||
| 10 | Information in a foreign language tracks and communicates with colleagues. | ✔ | |||||
| 11 | Understands the importance of ethics in business and society. | ✔ | |||||
| 12 | Understands the importance of innovation and entrepreneurship. | ✔ | |||||
| 13 | Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues are conscious. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 |
| PY2 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 |
| PY4 | 5 | 5 | 5 | 5 |
| PY5 | 5 | 5 | 5 | 5 |
| PY6 | 4 | 4 | 4 | 4 |
| PY7 | 5 | 5 | 5 | 5 |
| PY8 | 5 | 5 | 5 | 5 |
| PY9 | 4 | 4 | 4 | 4 |
| PY10 | 3 | 3 | 3 | 3 |
| PY11 | 5 | 5 | 5 | 5 |
| PY12 | 5 | 5 | 5 | 5 |
| PY13 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Homework 1 | 1 | 30 | 30 |
| Homework 2 | 1 | 30 | 30 | |
| Quiz 1 | 1 | 25.5 | 25.5 | |
| Practice End-Of-Term | 14 | 3 | 42 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
