Rapor Tarihi: 13.04.2026 03:09
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL224 | Turkish | Compulsory | 4. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture |
| Course Coordinator | Dr. Öğr. Üyesi EMİNE ŞENBABAOĞLU DANACI |
| Instructor(s) | Dr. Öğr. Üyesi EMİNE ŞENBABAOĞLU DANACI (Bahar) |
| Goals | The main aim of this course is; The aim of this course is to examine the managerial aspects of marketing, to talk about the current issues related to marketing and to give examples from the application. In this direction, it is aimed to apply the current approaches related to marketing in managerial terms. |
| Course Content | Marketing and marketing concept Approaches to marketing problems Analysis of the marketing environment Optimization of marketing components - Distribution and promotion policies Positioning and Competition strategies Marketing Communication |
| # | Öğrenme Kazanımı |
| 1 | Understands, explains, and has the ability to apply concepts and management related to the marketing area in businesses. |
| 2 | Gains the ability to utilize the resources at the disposal of marketing management in businesses. |
| 3 | Analyzes market and business data analytically and sets goals and objectives based on the results obtained. |
| 4 | Conducts research and work collectively as a group and independently. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction, course content form, basic concepts related to marketing | Presentation (Preparation), Preparation, After Class Study, Research, Lecture, Question and Answer |
| 2. Week | Marketing and marketing concept | Presentation (Preparation), Preparation, After Class Study, Research, Practice, Lecture |
| 3. Week | Approaches to marketing problems | Interview, Presentation (Preparation), Lecture, Question and Answer |
| 4. Week | Analysis of the marketing environment | Presentation (Preparation), Preparation, After Class Study, Practice, Lecture, Question and Answer |
| 5. Week | Marketing management and Strategic marketing planning | Research, Lecture, Question and Answer, Discussion |
| 6. Week | Consumer behavior | |
| 7. Week | Marketing Information System Management, Market Measurement and Target Market Determination | Presentation (Preparation), Preparation, After Class Study, Lecture, Discussion, Case Study |
| 8. Week | Optimization of marketing components - Product and price policies | Presentation (Preparation), Preparation, After Class Study, Lecture, Question and Answer, Discussion |
| 9. Week | Positioning and Competition strategies | Presentation (Preparation), Question and Answer, Discussion |
| 10. Week | Marketing Communication | Interview, Presentation (Preparation), Preparation, After Class Study |
| 11. Week | Wholesale and retailing | Lecture, Question and Answer, Discussion |
| 12. Week | Marketing control and performance evaluation | Interview, Presentation (Preparation), Discussion |
| 13. Week | 4P Strategy Design - 1 | Practice, Case Study, Observation, Collaborative Learning, Group Work |
| 14. Week | 4P Strategy Design - 2 | Practice, Lecture, Question and Answer, Discussion, Case Study, Observation, Collaborative Learning, Group Work |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Obtains information about the basic concepts and theories available in the business. | ✔ | |||||
| 2 | The system can recognize and interact with its surroundings in the entity is within the scope of the approach. | ✔ | |||||
| 3 | Your area has the ability to transfer information about the employees and colleagues. | ✔ | |||||
| 4 | Interpret the data obtained through the use of information in the field of business, to analyze, has the ability to define problems. | ✔ | |||||
| 5 | Makes matters relating to the field of research and study. | ✔ | |||||
| 6 | Participate and take responsibility for the project meets the objectives of the projects. | ✔ | |||||
| 7 | Critically evaluates the acquired knowledge and skills. | ✔ | |||||
| 8 | Understands the need for continuity of learning | ✔ | |||||
| 9 | Required by the field of information and communication technologies. | ✔ | |||||
| 10 | Information in a foreign language tracks and communicates with colleagues. | ✔ | |||||
| 11 | Understands the importance of ethics in business and society. | ✔ | |||||
| 12 | Understands the importance of innovation and entrepreneurship. | ✔ | |||||
| 13 | Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues are conscious. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 |
| PY2 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 |
| PY4 | 5 | 5 | 5 | 5 |
| PY5 | 5 | 5 | 5 | 5 |
| PY6 | 4 | 4 | 4 | 4 |
| PY7 | 5 | 5 | 5 | 5 |
| PY8 | 5 | 5 | 5 | 5 |
| PY9 | 4 | 4 | 4 | 4 |
| PY10 | 3 | 3 | 3 | 3 |
| PY11 | 5 | 5 | 5 | 5 |
| PY12 | 5 | 5 | 5 | 5 |
| PY13 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Homework | 1 | 30 | 30 |
| Homework Preparation | 1 | 30 | 30 | |
| Quiz | 1 | 25.5 | 25.5 | |
| Practice End-Of-Term | 14 | 3 | 42 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
