| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Principles | ISL211 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture |
| Course Coordinator | Dr. Öğr. Üyesi EMİNE ŞENBABAOĞLU DANACI |
| Instructor(s) | Dr. Öğr. Üyesi EMİNE ŞENBABAOĞLU DANACI (Güz) |
| Goals | The main purpose of this course; to gain students a perspective that can understand and define consumer demands and needs, learn the concept of market and market types, select market segmentation and target market, and create a marketing mix according to business resources and consumer demands. |
| Course Content | Marketing Concept, Development of Marketing Concept, Market Segmentation, Target Market Selection, Product, Price, Place, Promotion. |
| # | Öğrenme Kazanımı |
| 1 | To have the skills of understanding, explaining and using the concepts and managements of marketing field of businesses, |
| 2 | To gain the ability to use the resources in the marketing department in business. |
| 3 | To be able to evaluate the data of markets and enterprises analytically and to determine the target and purpose according to the results obtained. |
| 4 | To follow, comment and make decisions about the developments that concern enterprises at national, regional and / or global level. |
| 5 | To be able to assume professional responsibility and act ethically in enterprises. |
| 6 | To be able to determine strategies according to constantly changing and developing environmental factors |
| 7 | To be able to learn and apply new approaches to marketing. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | What is Marketing?-Subject- Importance-Basic Concepts of Marketing | Presentation (Preparation) Interview Class Hours |
| 2. Week | Development of Marketing Understanding | Interview Presentation (Preparation) Class Hours |
| 3. Week | Environmental Factors Affecting Marketing - Marketing Environment | Class Hours Interview Presentation (Preparation) |
| 4. Week | Strategic Marketing Planning | Class Hours Interview Presentation (Preparation) |
| 5. Week | Product (Product) Decisions | Interview Presentation (Preparation) Class Hours |
| 6. Week | New Product Development | Interview Class Hours Presentation (Preparation) |
| 7. Week | Product Lifecycle, Marking, Packaging, Labeling | Presentation (Preparation) Interview Class Hours |
| 8. Week | Midterm Exam | |
| 9. Week | Price | Interview Presentation (Preparation) Class Hours |
| 10. Week | Place | Interview Presentation (Preparation) Class Hours |
| 11. Week | Promotion | Interview Class Hours Presentation (Preparation) |
| 12. Week | Marketing Information System and Marketing Research | Interview Presentation (Preparation) Class Hours |
| 13. Week | International Marketing | Interview Class Hours Presentation (Preparation) |
| 14. Week | Marketing Activities Management, Planning, Implementation, Control | Presentation (Preparation) Class Hours Interview |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Obtains information about the basic concepts and theories available in the business. | ✔ | |||||
| 2 | The system can recognize and interact with its surroundings in the entity is within the scope of the approach. | ✔ | |||||
| 3 | Your area has the ability to transfer information about the employees and colleagues. | ✔ | |||||
| 4 | Interpret the data obtained through the use of information in the field of business, to analyze, has the ability to define problems. | ✔ | |||||
| 5 | Makes matters relating to the field of research and study. | ✔ | |||||
| 6 | Participate and take responsibility for the project meets the objectives of the projects. | ✔ | |||||
| 7 | Critically evaluates the acquired knowledge and skills. | ✔ | |||||
| 8 | Understands the need for continuity of learning | ✔ | |||||
| 9 | Required by the field of information and communication technologies. | ✔ | |||||
| 10 | Information in a foreign language tracks and communicates with colleagues. | ✔ | |||||
| 11 | Understands the importance of ethics in business and society. | ✔ | |||||
| 12 | Understands the importance of innovation and entrepreneurship. | ✔ | |||||
| 13 | Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues are conscious. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 |
|---|---|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY6 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY9 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY10 | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
| PY11 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY12 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY13 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm 1 | 1 | 22.5 | 22.5 |
| Homework 1 | 1 | 15 | 15 | |
| Final | 1 | 20 | 20 | |
| Practice | 14 | 1 | 14 | |
| Practice End-Of-Term | 14 | 3 | 42 | |
| Classroom Activities | 14 | 1 | 14 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
