| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| PRİNCİPLES OF MARKETİNG | İŞL3152 | Turkish | Compulsory | 3. Semester | 2 + 1 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | face to face |
| Course Coordinator | Dr. Öğr. Üyesi Halil İbrahim YAZGAN |
| Instructor(s) | Dr. Öğr. Üyesi Halil İbrahim YAZGAN (Güz) |
| Goals | Understanding of the concept of marketing and how the business takes place within the scope of marketing activities |
| Course Content | Definition of marketing concept, examining the environmental conditions, explaining the marketing mix |
| # | Öğrenme Kazanımı |
| 1 | To be able to understand and interpret consumer behaviors and use them in marketing programs |
| 1 | To be able to understand and interpret consumer behaviors and use them in marketing programs |
| 2 | Be able to analyze marketing activities of an enterprise |
| 2 | Be able to analyze marketing activities of an enterprise |
| 3 | Understanding of marketing management, understanding of strategy development and control issues |
| 3 | Understanding of marketing management, understanding of strategy development and control issues |
| 4 | Know the marketing mix elements (product, price, distribution, and promotion efforts) |
| 4 | Know the marketing mix elements (product, price, distribution, and promotion efforts) |
| 5 | Know the control methods that can be applied in marketing |
| 5 | Know the control methods that can be applied in marketing |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Basic Concepts in Marketing | |
| 2. Week | Marketing Management Insights | |
| 3. Week | Micro and macro Environmental Factors of Marketing | |
| 4. Week | Marketing research and marketing information system | |
| 5. Week | Market Types and Features | |
| 6. Week | Marketing research process | |
| 7. Week | Marketing mix | |
| 8. Week | MIDTERM | |
| 9. Week | Product and service, product life cycle stages | |
| 10. Week | Product decisions; brand, packaging, label | |
| 11. Week | Price and pricing | |
| 12. Week | Distribution and distribution channels goods; Life cycle | |
| 13. Week | Promotion components | |
| 14. Week | Service marketing mix elements |
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 |
|---|
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Halil İbrahim YAZGAN | Vize | 40.00 | |
| Dr. Öğr. Üyesi Halil İbrahim YAZGAN | Final | 60.00 | |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 13 | 3 | 39 |
|
Ders Dışı |
Preparation, After Class Study | 13 | 2 | 26 |
| Research | 8 | 2 | 16 | |
| Other Activities | 8 | 1 | 8 | |
|
Sınavlar |
Midterm 1 | 1 | 5 | 5 |
| Final | 1 | 8 | 8 | |
| Total Workload | 102 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
