| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | DIŞ3173 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisite Courses | |
| Course Level | Associate |
| Mode of delivery | Formal education |
| Course Coordinator | Öğr. Gör. Dr. Serap ÇAKIR ÇÖMLEKÇİ |
| Instructor(s) | Öğr. Gör. Dr. Serap ÇAKIR ÇÖMLEKÇİ (Güz) |
| Goals | The students of the International marketing strategy will be the ability to recognize and apply |
| Course Content | Exports International Marketing Transition, International Trade Market Research in the Collecting Data, Market Research Types, Export Suitable Product Development, International Marketing Strategy, Strategic focus, Sales Proposal Preparation, International Commodity Strategies, International Pricing Strategy, International Distribution Strategy, International Promotion Strategies. |
| # | Öğrenme Kazanımı |
| 1 | Learn the basic concepts of international marketing. |
| 2 | Recognize the international market environment. |
| 3 | Learns the methods of introduction to international markets. |
| 4 | Learns international marketing management. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction to International Marketing and Some Basic Concepts | |
| 2. Week | International Marketing Planning | |
| 3. Week | International Marketing Research | |
| 4. Week | International Marketing Market Segmentation Target Market Selection | |
| 5. Week | International Marketing Product Policy | |
| 6. Week | Pricing in International Marketing | |
| 7. Week | Promoting in International Marketing | |
| 8. Week | Mid-term exam | |
| 9. Week | Pricing in international marketing | |
| 10. Week | Paying methods in foreign trade | |
| 11. Week | Place Policies in International Marketing | |
| 12. Week | International distribution channels | |
| 13. Week | International marketing strategies | |
| 14. Week | Presentation |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | General or vocational secondary education founded on competence and achievement on the secondary level courses - applications supported by tools and supplies to have knowledge and skills in a field and show that he understand the basic concepts in the field | ✔ | |||||
| 2 | In the field of foreign trade in the well which is necessary for the solution of problems of data identification, collection and use effectively to make the practical application of theoretical knowledge to the hand and / or intellectual skills can utilize the show. | ✔ | |||||
| 3 | Trade-related design and applications to colleagues, superiors, and to serve the people and groups in an open format to describe and teamwork to make | ✔ | |||||
| 5 | Identify problems with unforeseen situations in business and gain the ability to show that the search for a solution | ✔ | |||||
| 7 | In the field of foreign language knowledge at a level that is to sufficient. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|---|---|---|---|
| PY1 | 4 | 4 | 4 | 4 |
| PY2 | 3 | 3 | 3 | 3 |
| PY3 | 4 | 4 | 4 | 4 |
| PY5 | 3 | 3 | 3 | 3 |
| PY7 | 3 | 3 | 3 | 3 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| Güz Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Öğr. Gör. Dr. Serap ÇAKIR ÇÖMLEKÇİ | Vize | 40.00 | |
| Öğr. Gör. Dr. Serap ÇAKIR ÇÖMLEKÇİ | Uluslararası marka sunumu | 20.00 | |
| Öğr. Gör. Dr. Serap ÇAKIR ÇÖMLEKÇİ | Final | 40.00 | |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 1 | 1 | 1 | |
| Homework 2 | 1 | 1 | 1 | |
| Final | 1 | 1 | 1 | |
| Classroom Activities | 14 | 1 | 14 | |
| Total Workload | 18 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 4.0 | ||
