| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Entrepreneurship | POLS201 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture, case study solution and business plan creation exercises. |
| Course Coordinator | Öğr. Gör. Nilay KOYUNCU YEMENİCİ |
| Instructor(s) | Öğr. Gör. Nilay KOYUNCU YEMENİCİ (Güz) |
| Goals | Explaining the basic concepts of entrepreneurship and gaining the basic skills that the entrepreneur should have. In addition, it is to inform potential entrepreneurs about the skills of entrepreneurs in the digital age and the strategies they need to determine for new developments. |
| Course Content | Rethink Innovation, The Ten Types, Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Challel, Brand, Customer Engagement, The Challenge of Entrepreneurship, Conducting a Feasibility Analysis and Designing a Business Model, Crafting a Business Plan and Building a Solid Strategic Plan, Forms of Business Ownership, Buying an Existing Business, Franchising and The Entrepreneur, Building a Powerful Bootstrap Marketing Plan, E-Commerce and the Entrepreneur |
| # | Öğrenme Kazanımı |
| 1 | Acquires and develops entrepreneurial skills.stage of a defined target. |
| 2 | Follows new developments in entrepreneurship. |
| 3 | Gain the consciousness of professional and ethical responsibility. |
| 4 | Understands the factors that are effective in starting and sustaining an enterprise. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Rethink Innovation | Preparation, After Class Study, Research |
| 2. Week | The Ten Types | Preparation, After Class Study, Research |
| 3. Week | Profit Model, Network, Structure | Research, Preparation, After Class Study |
| 4. Week | Process, Product Performance, Product System | Research, Preparation, After Class Study |
| 5. Week | Service, Challel, Brand, Customer Engagement | Research, Preparation, After Class Study |
| 6. Week | The Challenge of Entrepreneurship | Preparation, After Class Study, Research |
| 7. Week | Conducting a Feasibility Analysis and Designing a Business Model | Preparation, After Class Study, Research |
| 8. Week | Midterm | Research, Preparation, After Class Study |
| 9. Week | Crafting a Business Plan and Building a Solid Strategic Plan | Research, Preparation, After Class Study |
| 10. Week | Forms of Business Ownership | Research, Preparation, After Class Study |
| 11. Week | Buying an Existing Business | Preparation, After Class Study, Research |
| 12. Week | Franchising and The Entrepreneur | Preparation, After Class Study, Research |
| 13. Week | Building a Powerful Bootstrap Marketing Plan | Research, Preparation, After Class Study |
| 14. Week | E-Commerce and the Entrepreneur | Preparation, After Class Study, Research |
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm 1 | 1 | 30 | 30 |
| Quiz 1 | 1 | 15.5 | 15.5 | |
| Final | 1 | 40 | 40 | |
| Classroom Activities | 14 | 3 | 42 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
