| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Entrepreneurship | POLS201 | Turkish | Compulsory | 3. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture, case study solution and business plan creation exercises. |
| Course Coordinator | Öğr. Gör. Nilay KOYUNCU YEMENİCİ |
| Instructor(s) | Öğr. Gör. Nilay KOYUNCU YEMENİCİ (Güz) |
| Goals | Explaining the basic concepts of entrepreneurship and gaining the basic skills that the entrepreneur should have. In addition, it is to inform potential entrepreneurs about the skills of entrepreneurs in the digital age and the strategies they need to determine for new developments. |
| Course Content | Rethink Innovation, The Ten Types, Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Challel, Brand, Customer Engagement, The Challenge of Entrepreneurship, Conducting a Feasibility Analysis and Designing a Business Model, Crafting a Business Plan and Building a Solid Strategic Plan, Forms of Business Ownership, Buying an Existing Business, Franchising and The Entrepreneur, Building a Powerful Bootstrap Marketing Plan, E-Commerce and the Entrepreneur |
| # | Öğrenme Kazanımı |
| 1 | Acquires and develops entrepreneurial skills.stage of a defined target. |
| 2 | Follows new developments in entrepreneurship. |
| 3 | Gain the consciousness of professional and ethical responsibility. |
| 4 | Understands the factors that are effective in starting and sustaining an enterprise. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Rethink Innovation | Class Hours Preparation, After Class Study Research |
| 2. Week | The Ten Types | Class Hours Preparation, After Class Study Research |
| 3. Week | Profit Model, Network, Structure | Class Hours Preparation, After Class Study Research |
| 4. Week | Process, Product Performance, Product System | Class Hours Preparation, After Class Study Research |
| 5. Week | Service, Challel, Brand, Customer Engagement | Class Hours Research Preparation, After Class Study |
| 6. Week | The Challenge of Entrepreneurship | Class Hours Preparation, After Class Study Research |
| 7. Week | Conducting a Feasibility Analysis and Designing a Business Model | Class Hours Preparation, After Class Study Research |
| 8. Week | Midterm | Class Hours Preparation, After Class Study Research |
| 9. Week | Crafting a Business Plan and Building a Solid Strategic Plan | Preparation, After Class Study Research Class Hours |
| 10. Week | Forms of Business Ownership | Class Hours Research Preparation, After Class Study |
| 11. Week | Buying an Existing Business | Class Hours Preparation, After Class Study Research |
| 12. Week | Franchising and The Entrepreneur | Preparation, After Class Study Research Class Hours |
| 13. Week | Building a Powerful Bootstrap Marketing Plan | Class Hours Preparation, After Class Study Research |
| 14. Week | E-Commerce and the Entrepreneur | Class Hours Preparation, After Class Study Research |
| Program Requirements | DK1 | DK2 | DK3 | DK4 |
|---|
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Sınavlar |
Midterm 1 | 1 | 30 | 30 |
| Quiz 1 | 1 | 15.5 | 15.5 | |
| Final | 1 | 40 | 40 | |
| Classroom Activities | 14 | 3 | 42 | |
| Total Workload | 127.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 5.0 | ||
