Rapor Tarihi: 13.04.2026 02:38
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Digital Product Management | YBS315 | Turkish | Compulsory | 6. Semester | 3 + 0 | 3.0 | 6.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | Lecture, Q&A, case studies |
| Course Coordinator | Dr. Öğr. Üyesi Oğuz DEMİREL |
| Instructor(s) | Dr. Öğr. Üyesi Oğuz DEMİREL (Bahar) |
| Goals | This course aims to teach the fundamental principles, processes, and strategies of digital product management. Students will gain knowledge across a wide range of topics, from understanding customer needs in the digital product development process to creating product strategy, managing product development processes using agile methods, and implementing optimization and growth strategies after the product is launched. |
| Course Content | The course will cover topics such as the concept of digital products, user needs and market analysis, product vision and strategies, product launch, agile approaches, growth and optimization strategies. |
| # | Öğrenme Kazanımı |
| 1 | Will be able to define the basic concepts and processes of digital product management. |
| 2 | Will be able to create a product strategy by identifying customer needs in the digital product development process. |
| 3 | Will be able to use key metrics and analysis tools to measure product performance. |
| 4 | Will be able to analyze user needs by conducting market research. |
| 5 | Will be able to perform product optimization by applying data-driven decision making processes. |
| 6 | Will be able to follow innovation and trends in digital product management. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction to Digital Product Management | |
| 2. Week | Digital Products and Product Life Cycle | |
| 3. Week | User-Centered Design and Identifying Customer Needs | Research |
| 4. Week | Market Analysis, Competition, and Value Proposition | |
| 5. Week | Product Vision and Strategy | |
| 6. Week | Creating a Product Roadmap | |
| 7. Week | Agile and Scrum-Based Digital Product Development Processes | |
| 8. Week | User Stories and Backlog Management | |
| 9. Week | UX/UI Concepts and Product Design | |
| 10. Week | Product Launch and Market Introduction Strategies | |
| 11. Week | Product Metrics, OKRs, and KPIs | |
| 12. Week | Product Optimization and Growth Strategies | Practice |
| 13. Week | Project Presentations | |
| 14. Week | Project Presentations | Research, Practice |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Graduates will have a holistic perspective on business functions | ✔ | |||||
| 2 | Graduates will have conceptual knowledge in the field of informatics in the sector average. | ✔ | |||||
| 3 | Graduates may integrate the business functions and IT infrastructure | ✔ | |||||
| 4 | Graduates will have awareness and knowledge about the processes of analyzing, designing, developing, and using information systems. | ✔ | |||||
| 5 | Students will have the ability to define the problem, collect data, analyze, interpret, evaluate, and develop a solution proposal for the solution of problems encountered in business. | ✔ | |||||
| 6 | Graduates may develop new strategic approaches for the efficiency of applications used in businesses. | ✔ | |||||
| 7 | Graduates may understand the logic of the algorithm and convert the designed algorithm into an up-to-date programming language. | ✔ | |||||
| 8 | Gradutes may have basic knowledge and understanding in the field of data science. | ✔ | |||||
| 9 | Graduates may have basic knowledge and understanding in the field of data science. | ✔ | |||||
| 10 | Graduates may base their vision on continuous learning and renewal. | ✔ | |||||
| 11 | Graduates may have an awareness of ethical and professional responsibility in business life. | ✔ | |||||
| 12 | Graduates may have an awareness of the individual and social effects of informatics applications and their legal consequences. gets the awareness of social responsibility. | ✔ | |||||
| 13 | Graduates may be able to use at least one foreign language in written and oral communication in the fields of information systems and business administration. | ✔ | |||||
| 14 | Graduates may take responsibility as an individual or team member in solving problems encountered in business life. | ✔ | |||||
| Program Requirements | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 |
|---|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY2 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY3 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY4 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY5 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY6 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY7 | 2 | 2 | 2 | 2 | 2 | 2 |
| PY8 | 3 | 3 | 3 | 3 | 3 | 3 |
| PY9 | 5 | 5 | 5 | 5 | 5 | 5 |
| PY10 | 4 | 4 | 4 | 4 | 4 | 4 |
| PY11 | 2 | 2 | 2 | 2 | 2 | 2 |
| PY12 | 1 | 1 | 1 | 1 | 1 | 1 |
| PY13 | 2 | 2 | 2 | 2 | 2 | 2 |
| PY14 | 5 | 5 | 5 | 5 | 5 | 5 |
| Ders Kitabı veya Notu | Ders Kitabı veya Ders Notu bulunmamaktadır. |
|---|---|
| Diğer Kaynaklar |
|
| Bahar Dönemi | |||
| Responsible Personnel | Grup | Evaluation Method | Percentage |
|---|---|---|---|
| Dr. Öğr. Üyesi Oğuz DEMİREL | N.Ö | Ödev | 40.00 |
| Dr. Öğr. Üyesi Oğuz DEMİREL | N.Ö | Final | 60.00 |
| Toplam | 100.00 | ||
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Research | 14 | 3 | 42 |
| Practice | 1 | 10 | 10 | |
|
Sınavlar |
Midterm | 1 | 1 | 1 |
| Final | 1 | 1 | 1 | |
| Practice | 1 | 18 | 18 | |
| Practice End-Of-Term | 1 | 20 | 20 | |
| Classroom Activities | 1 | 20 | 20 | |
| Total Workload | 154 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 6.0 | ||
