| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management in Tourism Companies | TOY401 | Turkish | Compulsory | 7. Semester | 3 + 0 | 3.0 | 3.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | The course is conducted by the lecturer in the form of lectures and discussions. |
| Course Coordinator | Prof. Dr. ERKAN TAŞKIRAN, Prof. Dr. ERKAN TAŞKIRAN |
| Instructor(s) | Prof. Dr. ERKAN TAŞKIRAN (Güz) |
| Goals | The main purpose of this course is to guide students to have knowledge and competence about strategy science and strategic management processes and applications in tourism enterprises. |
| Course Content | Content for the Strategic Management course |
| # | Öğrenme Kazanımı |
| 1 | Knowledge: To learn about strategic management process in tourism enterprises. |
| 2 | Skill: Use techniques related to strategy development, implementation and control processes. |
| 3 | Competency: To have the necessary knowledge and skills in strategic analysis, planning and thinking needed for a tourism business. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Introduction to Strategic Management Course | |
| 2. Week | Terms and Concepts Related to Strategic Management | |
| 3. Week | Strategic Management Process | |
| 4. Week | Strategic Analysis – External Environment Analysis | |
| 5. Week | Strategic Analysis – Internal Environmental Analysis | |
| 6. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-I | |
| 7. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-II | |
| 8. Week | Mid-term Exam | |
| 9. Week | Strategic Orientation – Mission, Vision and Purpose – Goal Setting | |
| 10. Week | Strategy Creation – Basic and Sub-Strategies | |
| 11. Week | Strategy Creation – Senior Management Strategies | |
| 12. Week | Strategy Creation – Competitive and Functional Strategies | |
| 13. Week | Implementation of Strategies – Business Structures and Systems | |
| 14. Week | Strategic Valuation and Strategic Control |
| Program Requirements | DK1 | DK2 | DK3 |
|---|
| Ders Kitabı veya Notu |
|
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 3 | 42 |
|
Ders Dışı |
Presentation (Preparation) | 14 | 1 | 14 |
| Other Activities | 1 | 1.5 | 1.5 | |
|
Sınavlar |
Midterm 1 | 1 | 2 | 2 |
| Homework 1 | 1 | 1 | 1 | |
| Final | 1 | 2 | 2 | |
| Classroom Activities | 14 | 1 | 14 | |
| Total Workload | 76.5 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 3.0 | ||
