Course Information

Course Information
Course Title Code Semester L+U Hour Credits ECTS
Marketing in Insurance Businesses SSG530 3 + 0 3.0 7.0
Prerequisites None
Language of Instruction Turkish
Course Level Graduate
Course Type
Mode of delivery Face to face expression
Course Coordinator
Instructors
Assistants
Goals This course is to provide information to the students on the basics of marketing in insurance
Course Content This course includes marketing of insurance and suggestions for solutions in this area.
Learning Outcomes
Weekly Topics (Content)
Week Topics Learning Methods
1. Week A Simple Insurance System, A Global Insurance System, Global marketing and sales Research Preparation, After Class Study Course Hours
2. Week Globalization and Integration of Insurance and Integration Activities Course Hours Preparation, After Class Study Research
3. Week Insurance Branches and Related Branches Products Course Hours Research Preparation, After Class Study
4. Week Differences in Insurance Marketing, Sales and Production Activities from Other Service and / or Goods Production, Marketing and Sales Activities Preparation, After Class Study Research Course Hours
5. Week Examples of General Conditions for Commodity Insurances Research Course Hours Preparation, After Class Study
6. Week Examples of General Conditions of Liability Insurance, Research Course Hours Preparation, After Class Study
7. Week Examples of General Conditions for Life and Health Insurances, Research Course Hours Preparation, After Class Study
8. Week Application examples Course Hours
9. Week Midterm Preparation, After Class Study Research
10. Week Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales, Course Hours Research Preparation, After Class Study
11. Week Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales, Course Hours Research Preparation, After Class Study
12. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities of Marketing and Sales Activities Course Hours Research Preparation, After Class Study
13. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities Research Course Hours Preparation, After Class Study
14. Week Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities Course Hours Research Preparation, After Class Study
15. Week Final Exam Course Hours