Education Information System

Course Information

Course Information

Course Title	Code	Semester	L+U Hour	Credits	ECTS
Marketing in Insurance Businesses	SSG530		3 + 0	3.0	7.0

Prerequisites	None

Language of Instruction	Turkish
Course Level	Graduate
Course Type
Mode of delivery	Face to face expression
Course Coordinator
Instructor(s)
Assistants
Goals	This course is to provide information to the students on the basics of marketing in insurance
Course Content	This course includes marketing of insurance and suggestions for solutions in this area.
Learning Outcomes

Weekly Topics (Content)

Week	Topics	Learning Methods
1. Week	A Simple Insurance System, A Global Insurance System, Global marketing and sales	Research Preparation, After Class Study Course Hours
2. Week	Globalization and Integration of Insurance and Integration Activities	Course Hours Research Preparation, After Class Study
3. Week	Insurance Branches and Related Branches Products	Course Hours Research Preparation, After Class Study
4. Week	Differences in Insurance Marketing, Sales and Production Activities from Other Service and / or Goods Production, Marketing and Sales Activities	Course Hours Research Preparation, After Class Study
5. Week	Examples of General Conditions for Commodity Insurances	Course Hours Research Preparation, After Class Study
6. Week	Examples of General Conditions of Liability Insurance,	Course Hours Preparation, After Class Study Research
7. Week	Examples of General Conditions for Life and Health Insurances,	Course Hours Research Preparation, After Class Study
8. Week	Application examples	Course Hours
9. Week	Midterm	Research Preparation, After Class Study
10. Week	Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales,	Course Hours Research Preparation, After Class Study
11. Week	Written Standard Forms and Fill-outs for Compliance Activities in Principles During Sales,	Course Hours Preparation, After Class Study Research
12. Week	Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities of Marketing and Sales Activities	Preparation, After Class Study Course Hours Research
13. Week	Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities	Preparation, After Class Study Research Course Hours
14. Week	Case Study on Possible Problems and Solutions in Marketing, Sales and Production Activities	Course Hours Research Preparation, After Class Study
15. Week	Final Exam	Course Hours