| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| - | BESD626 | 3 + 0 | 3.0 | 7.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Graduate |
| Course Type | |
| Mode of delivery | Face to face |
| Course Coordinator | |
| Instructor(s) | |
| Assistants | |
| Goals | Generally, it aims to blend theoretical and applied areas and aims to enable students to gain the ability to make in-depth analyses. At the end of this course, students are expected to be able to produce innovative solutions in sports marketing strategies by understanding the dynamics of sports economics. Such courses aim to conduct research on various aspects of the sport industry and contribute to the academic literature of the field. |
| Course Content | Sport economics analyses the economic aspects of the sport industry, the financial structures of sport organisations, the behaviour of sport consumers and economic decisions in this field, while sport marketing deals with the marketing strategies and practices of sport organisations, teams, athletes and events. |
| Learning Outcomes |
- To understand the basic principles and applications of sports economics - To gain the ability to develop and implement sports marketing strategies - To be able to evaluate emerging trends and technological innovations in the global sports industry |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Course Introduction and Introduction to Sport Economics | |
| 2. Week | Sports Marketing and Consumer Behaviour | |
| 3. Week | Economic Effects of Sport and Financial Structures | |
| 4. Week | Market Structures in the Sport Industry | |
| 5. Week | Sponsorship and Brand Management | |
| 6. Week | Digitalisation of Media and Sport | |
| 7. Week | Global Sports Economics and Marketing | |
| 8. Week | Mid-term exam | |
| 9. Week | E-Sports and Digital Sports Marketing | |
| 10. Week | Sport Events and Organisational Management | |
| 11. Week | Fan Experience and Fan Relations | |
| 12. Week | Sustainable Sports Marketing and Green Strategies | |
| 13. Week | Advanced Research Methods and Data Analytics | |
| 14. Week | Future Sports Economy and Marketing Trends | |
| 15. Week | Final Exam |
| Spor Ekonomisi – Ahmet Demirtaş |
| Spor Pazarlaması – Bülent Korkmaz & Ayşe Yıldız |
| Spor Ekonomisi ve Yönetimi – Cevdet Yılmaz |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | Measurement Method |
|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 40,60 |
| PY6 | 5 | 5 | 5 | 5 | 40,60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 15 | 15 |
| Homework 1 | 1 | 12 | 12 |
| Homework 2 | 1 | 12 | 12 |
| Final | 1 | 18 | 18 |
| Classroom Activities | 15 | 8.1 | 121.5 |
| Total Workload | 178.5 | ||
| ECTS Credit of the Course | 7.0 | ||
