| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Entrepreneurship | POLS201 | 3. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Lecture, case study solution and business plan creation exercises. |
| Course Coordinator |
Lect. Nilay KOYUNCU YEMENİCİ |
| Instructor(s) |
Nilay KOYUNCU YEMENİCİ |
| Assistants | |
| Goals | Explaining the basic concepts of entrepreneurship and gaining the basic skills that the entrepreneur should have. In addition, it is to inform potential entrepreneurs about the skills of entrepreneurs in the digital age and the strategies they need to determine for new developments. |
| Course Content | Rethink Innovation, The Ten Types, Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Challel, Brand, Customer Engagement, The Challenge of Entrepreneurship, Conducting a Feasibility Analysis and Designing a Business Model, Crafting a Business Plan and Building a Solid Strategic Plan, Forms of Business Ownership, Buying an Existing Business, Franchising and The Entrepreneur, Building a Powerful Bootstrap Marketing Plan, E-Commerce and the Entrepreneur |
| Learning Outcomes |
- Acquires and develops entrepreneurial skills.stage of a defined target. - Follows new developments in entrepreneurship. - Gain the consciousness of professional and ethical responsibility. - Understands the factors that are effective in starting and sustaining an enterprise. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Rethink Innovation | Preparation, After Class Study Research Course Hours |
| 2. Week | The Ten Types | Course Hours Preparation, After Class Study Research |
| 3. Week | Profit Model, Network, Structure | Course Hours Preparation, After Class Study Research |
| 4. Week | Process, Product Performance, Product System | Course Hours Preparation, After Class Study Research |
| 5. Week | Service, Challel, Brand, Customer Engagement | Research Course Hours Preparation, After Class Study |
| 6. Week | The Challenge of Entrepreneurship | Research Preparation, After Class Study Course Hours |
| 7. Week | Conducting a Feasibility Analysis and Designing a Business Model | Course Hours Preparation, After Class Study Research |
| 8. Week | Midterm | Course Hours Preparation, After Class Study Research |
| 9. Week | Crafting a Business Plan and Building a Solid Strategic Plan | Course Hours Preparation, After Class Study Research |
| 10. Week | Forms of Business Ownership | Course Hours Research Preparation, After Class Study |
| 11. Week | Buying an Existing Business | Course Hours Preparation, After Class Study Research |
| 12. Week | Franchising and The Entrepreneur | Course Hours Preparation, After Class Study Research |
| 13. Week | Building a Powerful Bootstrap Marketing Plan | Course Hours Research Preparation, After Class Study |
| 14. Week | E-Commerce and the Entrepreneur | Course Hours Preparation, After Class Study Research |
| Lary Keeley, Ten Types of Innovation, John Wiley & Sons |
| Norman M. Scarborough, Jeffrey R. Cornwall, Essentials of Entrepreneurship and Small Business Management, Pearson |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 30 | 30 |
| Quiz 1 | 1 | 15.5 | 15.5 |
| Final | 1 | 40 | 40 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
