| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| International Marketing | UTI222 | 4. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | |
| Course Coordinator |
Assoc. Prof. Dr. Emel FAİZ |
| Instructors |
Emel FAİZ |
| Assistants | |
| Goals | In addition to marketing I the course is intended for students to have a full competency in marketing and international marketing of the given course. |
| Course Content | The concept of international marketing, management of the reasons for turning to international markets, international economic and trade environment, socio-cultural, political, regulatory and technological environments, entry strategies, market internationalization process, global marketing and organization, the segmentation in the international market, target market selection and positioning, pricing strategy, product strategy, promotion strategy, distribution strategy, and physical distribution, international marketing strategies, supporting agencies of international marketing, foreign trade undersecretary, Turkish Eximbank, exporters associations, importers association GATT, logistics activities in international marketing, customs brokerage, import and export marketing, insurance in international logistics |
| Learning Outcomes |
- Marketing Organization - Product and Customer Management - Strategy Review - Learn the Right Way Marketing Ability and to Apply |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Basics and Concepts | |
| 2. Week | International Marketing and Operations | |
| 3. Week | Planning of International Marketing Activities | |
| 4. Week | International Consumer Behavior | |
| 5. Week | International Commodity Policies | |
| 6. Week | International Pricing Decisions | |
| 7. Week | Case Study | |
| 8. Week | Repetition | |
| 9. Week | International Payment Methods | |
| 10. Week | Selection of International Marketing Distribution Channels | |
| 11. Week | Promotion Vehicles and decisions in international marketing | |
| 12. Week | Organization in International Marketing | |
| 13. Week | Control in International Marketing | |
| 14. Week | International Marketing Research |
| Mehmet Karafakioğlu, Uluslararası Pazarlama Yönetimi (Teori, Uygulama ve Örnek Olaylar), Beta Yayınları |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 3 | 15 | 45 |
| Homework 1 | 3 | 10 | 30 |
| Final | 3 | 15 | 45 |
| Total Workload | 120 | ||
| ECTS Credit of the Course | 5.0 | ||
