| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| CORPORATE COMMUNICATION | HİT4105 | 4. Semester | 3 + 1 | 4.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | online |
| Course Coordinator |
Lect. Nurgül SOYDAŞ |
| Instructor(s) |
Nurgül SOYDAŞ |
| Assistants | |
| Goals | The aim of this course is to teach the concept of corporate communication and its importance, to introduce the applications in institutions, to evaluate the corporate communication as a whole and to gain the skills to take part in the applications. |
| Course Content | This course is taught how they will get some reputable companies to successful communication strategies and tactical business goals of the organization with which they use the system, how to create effective corporate communications world and Turkey |
| Learning Outcomes |
- To learn how to manage stakeholder relations in various areas of corporate communication. - To learn how to analyze, plan and manage corporate strategies from a communication perspective. - Learn to apply theories and methods to produce new information about corporate communication. - Learning to convince and to demonstrate better communication skills. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | What is corporate communication? Concept of institution, functions and features | |
| 2. Week | Corporate Communication and Corporate Brand Management | |
| 3. Week | Theoretical background of strategic communication management and corporate communication | |
| 4. Week | Identity, Brand, Image and Reputation Management | |
| 5. Week | Corporate advertising | |
| 6. Week | Media relations | |
| 7. Week | Inside communication | |
| 8. Week | Midterm Exam | |
| 9. Week | Corporate Social Responsibility Communication | |
| 10. Week | Contemporary issues in corporate communication | |
| 11. Week | Activism and Non-Governmental Organizations | |
| 12. Week | Basic principles of corporate communication campaign | |
| 13. Week | Workshop and case studies | |
| 14. Week | Final | |
| 15. Week | Final |
| Cornelissen, Joep, Corporate Communication: A Guide to Theory and Practice, London: Sage, 2011. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|---|---|---|---|---|---|
| PY1 | 4 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 55.5 | 55.5 |
| Final | 1 | 68 | 68 |
| Practice | 1 | 1 | 1 |
| Classroom Activities | 1 | 3 | 3 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
