| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Advertising Copywriting | HİT3124 | 3. Semester | 2 + 2 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face to face |
| Course Coordinator |
Lect. Turgay YAVAŞ |
| Instructor(s) |
Turgay YAVAŞ |
| Assistants | |
| Goals | Advertising and Public Relations, media selection and analysis, efficiency measurement, used in advertising campaigns to provide information about the basic creative strategy. |
| Course Content | Advertising media, advertising media choices, the concept of advertising campaign, campaign strategy identification, advertising and creativity, which is used in the ad is addressed topics such as basic creative strategies. |
| Learning Outcomes |
- - - - - |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Definition of Advertising as, in Turkey and in the world of advertising History, Objectives of advertising, Advertising Relationship with other branches of science, Economic And Social Effects of Advertising | |
| 2. Week | Functions of the ad, the ad Classification (Species), Benefits of Advertising, Advertising Process. | |
| 3. Week | Advertising Media, Advertising Media Selection, Advertising Media Types And Features | |
| 4. Week | Concept Advertising Campaign, Advertising Campaign Development Process | |
| 5. Week | Advertising Campaign Research on the Formation Process and Situation Analysis, Determination of Purpose Campaign. | |
| 6. Week | Determination of the campaign strategy, Campaign Budget Determination, Methods of Determining Advertising Budget | |
| 7. Week | And in Ad Campaign Creative Work Items (Message, Title, Slogan, Text), Implementation and Evaluation of Ad Campaign. | |
| 8. Week | Midterm | |
| 9. Week | dvertising And Creativity in Advertising Campaigns of basic Creative Strategies. | |
| 10. Week | Production Studies in Print Advertising Tools, Print Advertising Media To Prepare For The Creative | |
| 11. Week | Advertising Tools Production Studies in Broadcasting, Broadcasting Creative Writing for Advertising Tools | |
| 12. Week | Measuring the Effectiveness of Advertising, Advertising Methods Metering Pre-Event, Post-Event Metering Advertising Methods | |
| 13. Week | Ad-Serving Institutions and Organizations (Advertiser, Advertising Agencies, Media Advertising Department, Advertising Board) | |
| 14. Week | International Advertising Practice Principles | |
| 15. Week | Final |
| Advertise novelist |
| Program Requirements | Contribution Level | DK1 | Measurement Method |
|---|---|---|---|
| PY1 | 4 | - | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 44.5 | 44.5 |
| Final | 1 | 80 | 80 |
| Practice | 1 | 1 | 1 |
| Classroom Activities | 1 | 2 | 2 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
