| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| MEDIA PLANNING | HİT3114 | 3. Semester | 3 + 1 | 4.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Lect. Nurgül SOYDAŞ |
| Instructor(s) |
Nurgül SOYDAŞ |
| Assistants | |
| Goals | Forstudentsto practicethe conceptstaughtinmedia planningandmediapreparationplanwas to revealthe highlights. |
| Course Content | Media Overview, Turkish and world media, the media research and planning process, the media targets detection, market assessment, target audience identification and analysis, media mix creation of the media when planning process to be monitored, such as issues will be discussed. |
| Learning Outcomes |
- - - |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Media Overview | |
| 2. Week | Turkish and international media | |
| 3. Week | What is media planning? | |
| 4. Week | Media research | |
| 5. Week | Media research and planning processes | |
| 6. Week | Determining the destination media | |
| 7. Week | Market evaluation | |
| 8. Week | EXAM | |
| 9. Week | Target audience identification and analysi | |
| 10. Week | Examination of Media preferences | |
| 11. Week | Media mix | |
| 12. Week | Media planning processes to be followed when | |
| 13. Week | Media planning and media while the media to be used and the selection of the factors to be considered | |
| 14. Week | Final | |
| 15. Week | Final |
| Media Planning |
| Program Requirements | Contribution Level | DK1 | Measurement Method |
|---|---|---|---|
| PY1 | 4 | - | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 60 | 60 |
| Final | 1 | 64.5 | 64.5 |
| Practice | 1 | 1 | 1 |
| Classroom Activities | 1 | 2 | 2 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
