| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Corporate Social Responsibility Projects | HİT2123 | 2. Semester | 3 + 1 | 4.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | online |
| Course Coordinator |
Lect. Nurgül SOYDAŞ |
| Instructor(s) |
Nurgül SOYDAŞ |
| Assistants | |
| Goals | An important application area of public relations, corporate public relations with the scope and functions to transfer. Student meets the objectives of the agency's expectations and develop strategies that enable public relations. |
| Course Content | Corporate public relations concepts, in-house public relations and implementation process, the public relations unit of the organization, in-house public relations Desirable objectives, job satisfaction, organizational effectiveness, public relations unit of the institutional problems within the organization, in the public relations tools and methods such issues are discussed. |
| Learning Outcomes |
- Learn the basic concepts and theories related to communication, solutions and querying - To assimilate the importance of communication in business life. - Required in the practice of PR may use foreign terms and phrases and professional development to follow to have a level of professional and general knowledge of English |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | The concept of corporate public relations, public relations agency in the implementation process of | |
| 2. Week | Organization of public relations unit | |
| 3. Week | Desirable in-house public relations purposes, job satisfaction, organizational effectiveness | |
| 4. Week | Institutional quality, effective internal communication | |
| 5. Week | institutional integration | |
| 6. Week | In-house activities include informative | |
| 7. Week | Employees and managers to ensure coordination between | |
| 8. Week | Midterm Exam | |
| 9. Week | Between units and to ensure coordination among the employees in the unit | |
| 10. Week | Employee adopted towards institutions undertake activities | |
| 11. Week | Management consultancy activities to be carried in | |
| 12. Week | Institutional issues of public relations unit | |
| 13. Week | In-house public relations communication tools and methods used in practice | |
| 14. Week | Final | |
| 15. Week | Final |
| nternal PR, DR. Ümit Arikan / Erden Taşdemir |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | Measurement Method |
|---|---|---|---|---|---|
| PY1 | 4 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 60 | 60 |
| Final | 1 | 63.5 | 63.5 |
| Practice | 1 | 1 | 1 |
| Classroom Activities | 1 | 3 | 3 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
