| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| MARKETING PRINCIPLES | HİT2117 | 2. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face to face |
| Course Coordinator |
Prof. Dr. Yeliz BAŞ |
| Instructor(s) |
Semih BAKLAN |
| Assistants | |
| Goals | Marketing concepts and marketing management marketing in the understanding of the functioning of the teaching and knowledge is to gain the ability to interpret |
| Course Content | MARKETING ENVIRONMENT • External environmental monitoring and assessment • Macro environmental factors • Micro-environmental factors B.PAZARL theme AFFECTING FACTORS IN BUSINESS • Marketing business resources and external facilities • elements of the marketing mix |
| Learning Outcomes |
- Communications, public relations, advertising and promotion, legal and ethical values in the field of human rights drawn up, implement and to develop solutions. - Management in the understanding of marketing as a whole to - Strategic Business Unit to conduct an evaluation of the strategic - To do marketing research planning |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Definition of Marketing and Micro and Macro Environmental Factors | |
| 2. Week | Marketing Mix Elements and Marketing Strategies | |
| 3. Week | Strategic Business Unit and Strategic Marketing Planning | |
| 4. Week | SWOT Analysis and Marketing Planning Stages | |
| 5. Week | Concept of Market Structure and Industrial and Consumer Markets | |
| 6. Week | Market Segmentation and Target Market Selection | |
| 7. Week | Finished Concept and Classification | |
| 8. Week | Midterm | |
| 9. Week | This product Life Cycle and Product Development | |
| 10. Week | This product Differentiation Strategies | |
| 11. Week | Branding, Packaging, Label, Quality | |
| 12. Week | The concept of price, Pricing Policies and Methods | |
| 13. Week | Distribution Channels and Distribution Policies | |
| 14. Week | Concept of Promotion and Promotion Mix Elements Lecture Notes | |
| 15. Week | Marketing Research | |
| 16. Week | final |
| "Marketing Principles and Management", "Marketing", "Marketing Principles" nd Management", "Marketing", "Marketing Principles" |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|---|---|---|---|---|---|
| PY1 | 4 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 14 | 3 | 42 |
| Final | 1 | 1 | 1 |
| Total Workload | 43 | ||
| ECTS Credit of the Course | 4.0 | ||
