| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION TO ADVERTISING | HİT1121 | 1. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Lect. Semih BAKLAN |
| Instructor(s) |
Semih BAKLAN |
| Assistants | |
| Goals | The role and importance of advertising in marketing activities and advertising to convey management's how it happens. Students stage during the execution of advertising campaigns and campaign management is necessary for the realization of the clutch is to provide information |
| Course Content | advertising, advertising strategies, advertising preparatory phases are discussed such topics as types of advertising. |
| Learning Outcomes |
- To understand the importance of advertising in marketing activities - Advertise know the stages of management activities - Advertise project / campaign and know the details of the necessary information to carry out - Advertised to be able to classify and determine the strategy to gain the ability to select the appropriate ad work - Know the process of mass communication and advertising communication |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Advertise | |
| 2. Week | ||
| 2. Week | product | |
| 3. Week | Advertising Strategies | |
| 4. Week | Star Strategy | |
| 5. Week | Technical Information | |
| 6. Week | Advertising Information Text | |
| 7. Week | Print Advertising Radio and TV Ad | |
| 8. Week | MID-TERM | |
| 9. Week | Pre-production | |
| 10. Week | New Media, Possible Developments in the industry, IPTV and Advertising | |
| 11. Week | Different Advertisement channels | |
| 12. Week | Original Ad Types: Anti-Guerrilla Advertising And Advertising | |
| 13. Week | Subconscious Outreach Efforts: Subliminal Advertising | |
| 14. Week | Ethics and supervising in advertising |
| Advertising (Basic Concepts Technical Information, Samples),Aybike Serttaş Ertike |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|---|---|---|---|---|---|---|
| PY1 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY3 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY4 | 4 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 4 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY7 | 4 | 0 | 0 | 0 | 0 | 0 | - |
| PY13 | 3 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 3 | 15 | 45 |
| Homework 2 | 2 | 19 | 38 |
| Final | 1 | 1.5 | 1.5 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
